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Pain Points & Passion Points

Why AI-Optimized Brands Risk Destroying Customer Value

Dec 3, 2025 • Adrian Barrow

Why Corporate Rebranding Keeps Failing

How to Prevent Your Organization Wasting Millions On Rebranding And Getting Fired

Aug 26, 2025 • Adrian Barrow

THIS HOTEL ROOM IS ABSOLUTELY PERFECT

When Perfection Becomes Perfectly Wrong

Jul 19, 2025 • Adrian Barrow

The Demise of Single-State Brands Part 4

For Brands To Become More Valuable They Need To Become More Useful

Jun 19, 2025 • Adrian Barrow

The Demise of Single-State Brands Part 3

The Three Laws of Quantum Brands: How Leading Brands Are Rewriting The Rules of Customer Value Creation

May 12, 2025 • Adrian Barrow

Most Popular

AI is Rewriting the Rules of Brand Strategy

Mar 6, 2025 • Adrian Barrow

The Rise of Intelligent Brands

Feb 13, 2025 • Adrian Barrow

Apr 16, 2025 • Adrian Barrow

Why Corporate Rebranding Keeps Failing

Aug 26, 2025 • Adrian Barrow

Catalyst Strategy Substack

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