Enhanced Collaboration Through A Virtual Summit Publication
Creating a collaborative virtual event resource on Substack
This post is part of the Keys to Collaboration series, which gives you tips on how to collaborate and be a better collaborative partner.
This week’s Keys to Collaboration post is from Michele Parad, who writes Multidimensional Leaders. Michele is collaborating with Substack writers and other influential leaders to create a virtual summit. She’s sharing with us why they decided to do this and the benefits of creating a Substack publication just for the virtual event. (And happy bonus: the Summit and its Substack publication will be a powerful resource for collaboration!)
Through the Keys to Collaboration series, I want to highlight both traditional and new ways to collaborate with others on this platform, so if you have tips like these that you want to share from your own experiences, consider writing a guest post! Pitch your idea here.
Enhanced Collaboration Through A Virtual Summit Publication
Most of us know Substack as a go-to for newsletters and it’s becoming increasingly common to use it for podcast hosting and live streams… yet, there’s been surprisingly little experimentation with virtual summits.
That’s exactly why we’re doing it, and here’s why you might want to consider it too.
1. A Dedicated Space for Summit Content
Substack gives you a clean, focused hub for your summit’s content. Whether it’s highlight reels, speaker interviews, or behind-the-scenes reflections, you can drip out valuable content to your audience in a way that doesn’t feel like a hard sell. It becomes more than an event—it becomes a story unfolding over time.
2. Build Thought Leadership, Not Just Hype
By publishing summit-related posts, you can position yourself and your collaborators as trusted voices on the summit’s core theme. It’s not just about selling tickets; it’s about starting a conversation and sparking a movement. This is the kind of authentic visibility that can continue well beyond the summit and become evergreen content and inspiration.
3. Collaboration Is Baked In
Substack makes it easy to co-author posts, tag other speakers, and cross-promote. If you’re bringing together multiple experts, this is gold. You can elevate each other while amplifying the message.
4. It’s Not Another Forgotten Facebook Group
Let’s be real: how many Summit Facebook groups have you joined only to mute them a week later? Substack’s community features, like chat threads, subscriber comments can create a more intentional and content-driven way to create conversation and a community around your summit theme.
Building Excitement and Connection
We're using Substack to drip out pre-summit interviews with our speakers, giving our audience a sneak peek at what’s coming and offering a chance to get to know the voices behind the insights.
This isn’t just promotion, it’s relationship-building. We’re spreading the content out intentionally: starting about two months before the summit, continuing through the live event, and extending into the months after by sharing highlights and powerful clips from the actual summit.
This approach ensures the summit isn’t a flash-in-the-pan moment, it becomes an ongoing conversation and content ecosystem that lives well beyond the live dates.
There’s also a unique excitement that builds behind the scenes, between the speakers themselves. As we co-create this experience, we’re not just promoting the summit; we’re actively building community with one another.
Through Substack interactions, one-on-one conversations, and intentional networking, we’re forming real relationships. Our hope is that this collaboration extends far beyond the summit itself, evolving into joint ventures, creative partnerships, and future projects.
In many ways, we’re living the very message of our event. The Build Your Influence Ecosystem Summit isn’t just the theme, it’s something we’re actively demonstrating in how we show up, support one another, and expand our collective impact.
Ecosystem Thinking > Ego-System Thinking
We built this summit off the back of the idea that collaborative influence is more sustainable and more fun than individual hustle.
“We believe influence isn't built in isolation, it's nurtured in ecosystems of trust, collaboration, and aligned visibility.”
That’s what this summit represents. It’s not just a lineup of expert talks; it’s a living, breathing network of leaders coming together to amplify one another.
Every speaker was invited not just for their expertise, but for their resonance with the collective ecosystem vision. Many of the sessions emerged from shared sparks and mutual inspiration. This event was co-created in the truest sense of the word.
And more than anything, what’s unfolding here is a space where we support one another’s missions, cheer each other on, and hold space for our creative brilliance to be fully expressed. That’s the future of influence we’re here to build.
We hope you will tune it to learn from our 25+ amazing speakers including:
And many others!
We’re excited to continue sharing our journey with you, openly, honestly, and in real-time, as we bring this theme and this publication to life with you, not just for you.
Learn more:
Share, Share, Share!
If you were to create or attend a virtual summit hosted by Substack writers, what would it be about? Share in the comments below, and who knows—maybe you’ll find potential collaborators to make it happen!
Ready to Collaborate?
You can find potential collaborators over on the CollabStack Directory, or check in on our April Call for Collaboration, which is still open!
Reminder: Love Notes Challenge!
Participate in the Q2 Love Notes Challenge! As a reminder, to participate:
Collaborate with someone in the CollabStack Directory.
Post a “Love Note” to Substack Notes, saying why you recommend collaborating with this person.
Tag me, Marcy Farrey 🧚♀️ (@themysticalfarrey), or send me a DM with the link.
I will add a link to the Love Note to the creator’s CollabStack Directory profile.
At the end of each quarter, the person who sends the most Love Notes and the person who receives the most Love Notes will each earn three FREE months of the CollabStack Premium Membership.
Thank you so much for checking out and supporting CollabStack!
If you love the whole idea of CollabStack, please consider becoming a free subscriber or a CollabStack Premium Member (paid subscriber). You can also sponsor a post.
Until next time, Happy Collaborating!
Hi, I’m Marcy Farrey (pronounced Fairy 🧚♀️ ), and I’m on a mission to help others connect and collaborate in meaningful ways here on Substack. Consider me your Farrey 🧚♀️ Godmother of Collaboration!
If you love CollabStack, it would mean so much to me if you restacked this post so more people can participate. This will help our little community grow. Thank you for your support!
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Such a cool idea, and sounds like a very interesting summit!
Count me in!