11 Dec 2025
DUAA and the Charity Soft Opt-in: The Need to Revisit Regulatory Interpretation
Our new DMA paper sets out evidence from across the charity sector showing why the charitable soft opt-in requires a more workable and proportionate regulatory interpretation.
09 Dec 2025
Email & CRM in 2026: Are You Ready?
Explore the key ways email and CRM will evolve in 2026, as AI transforms inbox behaviour, content presentation and user engagement. This article from the Email Council highlights the priorities you should focus on, from clearer value to smarter journeys, to remain effective in an AI-mediated inbox.
08 Dec 2025
What's worse for marketing effectiveness measurement: ignorance or misplaced certainty?
With nearly double the number of marketers telling us that customer loyalty has declined in the last year vs the number who report an increase, there is more pressure than ever on marketers to accurately evaluate the impact of their spend. Ian Gibbs, Director of Insight at the DMA, breaks down...
28 Nov 2025
Welcome to the Board, Caroline and Al.
We’re thrilled to announce that Caroline Parkes (Chief Experience Officer, Wonderhood Studios) and Al Mackie (Chief Creative Officer, RAPP) have been appointed as the newest members of our board.
27 Nov 2025
Creative Effectiveness in Door Drops: November 2025
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this edition, Neal Dodd, Managing Director at The Letterbox Consultancy, dives into a recent Door Drop from Domino's.
20 Nov 2025
DMA Breakthrough Award Finalists Announcement
Which students will be pitching for Gold at Barclays Canary Wharf offices?
13 Nov 2025
DMC Announces Launch of Revamped Website
The site features new branding and a streamlined user experience to help consumers find out more about the DMC, what is within its remit and how complaints can be raised.
04 Nov 2025
Audience Planning: The Backbone of Modern Marketing
Marketers face more choices, tools and touchpoints than ever—but with that comes the risk of chaos. Audience planning is how we bring focus, control, and commercial sense to an increasingly complex world. Done right, it should deliver the desired results like shooting fish in a barrel.