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Gen Z's College Radio Revival
 • Emily White
The next generation of independent music tastemakers
 • Emily White
AI Music Is Going Viral, But It’s Not What Fans Want.
 • Emily White
Streaming Flattened Music. Gaming Makes It 3D.
The Daft Punk Experience in Fortnite is a blueprint for turning music catalogs into immersive, participatory worlds that build lasting fandom.
 • Emily White
Gen Z's College Radio Revival
Reports say Gen Z isn't discovering new artists. But college radio stations are overflowing with new DJs. As young listeners reject algorithms for…
 • Emily White
Why I Started This Substack (and How It’s Going)
Plus: 40+ additional music startups added to the fan-first database. Next month: The resilience of college radio.
 • Emily White
The Rise of Fan-Driven Discovery
How Playlisters Like Carly B Became Music’s New Tastemakers (+ insights from my Gen Z readers!)
 • Emily White
AI Music Is Going Viral, But It’s Not What Fans Want.
Streaming is cracking. AI slop is flooding the feed. Artists are getting squeezed. But fans don't want more music—they want music that matters.
 • Emily White
🎧 [Updated] 120+ Music Startups: A Curated Guide
Handpicked with a fan-first lens by a Spotify and Billboard alum with 12+ years in music
 • Emily White
Is Substack the New Fan Club Platform for Indie Artists?
Substack is gaining traction with a handful of notable indie storytellers, but can it scale beyond that niche?
 • Emily White
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emwhitenoise
Exploring the future of music through the lens of fandom, technology and culture—from a Spotify, Billboard, and NPR Music alum.
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