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Why Your "Distraction" Might Be Your Superpower
The Creative Case for Promiscuity
 • Fatema Raja
To Hack Growth, Brands Have to Hack Culture.
Why 47% of HNIs Stopped Buying Logos—And Started Collecting Expertise
 • Fatema Raja
A $380B Opportunity for Indian Brands
How Contemporary Indian Brands Can Capture the World's Wealthiest Diaspora
 • Fatema Raja
The Audacity of White
Why Cloud Dancer Is Pantone's Bravest Choice
 • Fatema Raja
Design Principles for Living Well
Lessons from the art board to everyday
 • Fatema Raja
Behind RUHVEDA’s Award-Winning Packaging Design
On reimagining Indian craftsmanship as modern design language.
 • Fatema Raja
Designed to Be Recognised
What Rothko, Prada, and your handwriting have in common.
 • Fatema Raja
Three Ways to Reclaim Indian Design—the Modern Way
How to see the world around you with a fresh view.
 • Fatema Raja
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Weekly essays on design, brand and culture. Reflections on the creative process behind building a brand, designing a life, and everything in between.

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