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Stop Hiring Creative Directors. Build a Creative Engine.
Football doesn’t need more creators. It needs infrastructure that can move with culture.
Oct 28, 2025
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Jordan Wise
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The Island That Built Football
How the island that built football risks losing the game it created to the world now trying to buy it.
Dec 9, 2025
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Jordan Wise
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Your Body. Your Numbers. Your Terms.
Clubs call it protection. Players call it control. The quiet battle over who really owns performance.
Oct 14, 2025
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Jordan Wise
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The Culture Wars in Football: Why Gen Z Fans Are Forcing Clubs to Rethink Everything
Feb 12, 2025
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Jordan Wise
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The Myth Of The Wrexham Model
Apr 10, 2025
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Jordan Wise
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The Club World Cup Is Already a Flop
May 13, 2025
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Jordan Wise
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Why USL Will Eclipse MLS And It Won’t Even Be Close
Apr 16, 2025
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Jordan Wise
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Baller League Will Fail: And You Heard It Here First
Mar 24, 2025
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Jordan Wise
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31
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Most Clubs Still Don’t Understand Brand. That’s Why Fans Feel Nothing
Jul 1, 2025
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Jordan Wise
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What They Don’t Tell You About Owning a Football Club
The Hidden Playbook Behind Real Football Success
Jul 15, 2025
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Jordan Wise
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A World Without Football: What Would We Watch?
Football is the only game that dictates culture, commerce and identity on a truly global scale.
Sep 18, 2025
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Jordan Wise
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Musiala, Burnout, and the True Cost of a Summer Trophy
Another trophy. Another injured star. Football keeps eating itself.
Jul 7, 2025
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Jordan Wise
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13
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4
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Most Clubs Still Don’t Understand Brand. That’s Why Fans Feel Nothing
Why most clubs are still mistaking content for connection.
Jul 1, 2025
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Jordan Wise
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32
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Everyone Wants a Football Club. Few Know What to Do With One
Owning a football club used to mean something. Now it’s a LinkedIn headline.
May 27, 2025
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Jordan Wise
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38
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The Club World Cup Is Already a Flop
FIFA promised a global moment. What they’ll deliver looks more like filler.
May 13, 2025
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Jordan Wise
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50
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Let Women’s Football Lead. Not Catch Up.
The women’s game doesn’t need sympathy. It needs its own system and the courage to build it differently.
Apr 29, 2025
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Jordan Wise
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