This is a FREE collaboration between @alton_lex and FatJoe.com
Hi my name is Alton and I am a data scientist who now builds tools for SEO. You can find me on twitter @alton_lex where I share practical ways to accerlate the adoption of technology.
FatJoe.com is an SEO agency that is internatinally recognized for helping grow websites & brands with SEO & digital marketing services.
For years FatJoe and team have used a variety of scripts, tech and manuall processes to bring the best value to every client. Scripts like these reperesnt their forward thinking and use of technology.
Joe (@joecowmanwd and Head of SEO @fatjoewho) reached out to me in January 2023 and we agreed to publish these as helpful tools for the SEO community.
See the full backstory here
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Ratio of URLs to Outbound Links
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Pages published per year
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Traffic/Pages Ratio
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Sitemap Links compared to Indexed Links
To assess the quality of a domain as a backlink source by measuring how frequently they link to external sources in comparison with the amount of pages.
A blog that has 100 articles but links to 2000 external sources would be sending 20 backlinks per article. This would no doubt dilute the efficacy of a backlink and could potentially indicate that a domain is operating solely to sell links, with minimal content quality.
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Find amount of URLs in sitemap via /sitemap.xml or Screaming Frog
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Find amount of outbound links in SEMRush, ahrefs, or Screaming Frog
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Calculate ratio of Urls to outbound links
130 URLs in sitemap (found from /sitemap.xml)
1419 outbound links (exported outbound domains report from SEMRush to a spreadsheet, then created a SUM of the column detailing number of links to provide total)
To assess the quality of a domain as a backlink source by measuring how frequently pages are published on an annual basis.
A blog was set up in 2020, and published 50 articles in one month, then published just 5 articles in 2021, and in 2022 published 145 articles within another single-month period. This is poor practice of content velocity and a low-quality method of content management which could potentially indicate spam activity to search engines.
Find domain age using any online tool Find publish date of all URLs?? *May be better to assess on monthly basis than yearly?
To assess the quality of a domain as a backlink source by measuring how many pages are receiving traffic.
A blog that receives 1000 visitors per month, but has 10,000 articles. It is unlikely that a new article will rank and receive any traffic on this domain.
Top Pages Report in ahrefs shows number of pages and total traffic Calculate ratio of traffic to pages
117 pages
8400 traffic p/m
8440 / 117 = 72 visitors per page p/m
To assess the quality of a domain as a backlink source by measuring how many pages in the sitemap are indexed
A blog with 1000 pages, but only 200 pages indexed, indicates low quality content, or at least technical SEO issues which could prevent indexation of a new article.
Append /sitemap.xml to the homepage URL to find number of pages in sitemap If not visible in sitemap, use Screaming Frog Google search the domain with ‘site:’ appended to the beginning and find number of results
131 URLs in sitemap
138 Google results
+7 results in index