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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/google-analytics/index.md
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You can specify what the event action should be called in the Google Universal Analytics settings. If you don't specify a name, Segment uses a default of event **'User Enriched'**. Since an event category is also required, you can specify which `trait` you want Segment to set this value to. For example, if you send a trait such as `type`, Segment sets the value of `traits.type` as the event category if defined, and if it is not, sets it to the default value **'All'**.
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> info ""
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> **Note**: Segment marks enriched user trait events as a **Non Interaction** event. Non-interaction events are available if you're using Google Universal Analytics.
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> **Note**: Segment marks enriched user trait events as a **Non-interaction** event. Non-interaction events are available if you're using Google Universal Analytics.
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### A/B Test Versions to Dimensions
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Segment makes it simple to save your A/B testing versions to custom dimensions in Google Universal Analytics by mapping an experiment to a custom dimension in the Google Universal Analytics destination settings.
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If you are using Cloud-mode or server-side Google Universal Analytics destinations, you can also send this data automatically using the `experiment_id`, `experiment_name`, `variation_id`, and `variation_name` properties. If both an experiment and variation are defined, then this is sent automatically. Segment uses the ids before using the names. If both an ID and a name exist, Segment sends the ID first. For example, if you an `experiment_id`, an `experiment_name`, and a `variation_name` in a call, only the `experiment_id` and `variation_name` are sent to Google Universal Analytics.
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If you are using cloud-mode or server-side Google Universal Analytics destinations, you can also send this data automatically using the `experiment_id`, `experiment_name`, `variation_id`, and `variation_name` properties. If both an experiment and variation are defined, then this is sent automatically. Segment uses the ids before using the names. If both an ID and a name exist, Segment sends the ID first. For example, if you an `experiment_id`, an `experiment_name`, and a `variation_name` in a call, only the `experiment_id` and `variation_name` are sent to Google Universal Analytics.
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When you have an active A/B test on a page, Segment either sets that experiment as a property or a user trait, depending on how you choose to send experiment data to other tools on your A/B testing tool's Segment settings page. The property or trait for A/B test experiments are labeled like the following examples:
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```
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> info ""
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> **Note**: Enhanced ecommerce events cannot be tagged using the `nonInteraction` flag or Advanced Options. Instead, when using device-mode, Segment automatically marks all enhanced ecommerce events as **Non-interaction** events. When using cloud-mode or server-side, the `Order Refunded`, `Promotion Viewed`, `Promotion Clicked`, `Product List Viewed`, and `Product List Filtered` enhanced ecommerce events are marked as **Non-interaction** events. All other enhanced ecommerce events will not include a non-interaction flag.
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## Enabling E-Commerce tracking
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If you see your bounce rates drop after installing Segment make sure you don't have multiple copies of the snippet on your page. Also be sure you're not calling `page` more than once when the page loads.
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If you call `track` on page load make sure to set `nonInteraction` to `1`. You can also set all events to be non-interactive by default in `Advanced Options`. Read more in the [non-interaction events](#non-interaction-events) docs.
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If you call `track` on page load make sure to set `nonInteraction` to `1`. You can also set all events to be non-interactive by default in Advanced Options. Read more in the [non-interaction events](#non-interaction-events) docs.
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