End User IDs Schema

https://ns.adobe.com/xdm/context/enduserids

The End User IDs schema is used to represent a federated identity of a visitor or known profile across a number of data sources.

It is an object that is using the @id of an XDM data source as keys. Each value consists of the (required) ID that is native to the data source, and (optional) metadata about the data source as well as (optional) confidence in the stitching.

Additionally, this schema can include a property that describes the data source that is responsible for identity stitching.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	No	Stabilizing	No	Forbidden	Permitted	context/enduserids.schema.json

Schema Hierarchy

• End User IDs https://ns.adobe.com/xdm/context/enduserids
  • Identity https://ns.adobe.com/xdm/context/identity

End User IDs Example

{
  "https://ns.adobe.com/experience/mcid": {
    "@id": "https://data.adobe.io/entities/identity/92312748749128",
    "xdm:namespace": {
      "@id": "https://data.adobe.io/entities/namespace/4",
      "xdm:code": "ECID"
    }
  },
  "https://ns.adobe.com/experience/analytics": {
    "@id": "https://data.adobe.io/entities/identity/2394509340-30453470347",
    "xdm:namespace": {
      "@id": "https://data.adobe.io/entities/namespace/11112",
      "xdm:code": "AVID"
    }
  },
  "https://ns.adobe.com/experience/tntid": {
    "@id": "https://data.adobe.io/entities/identity/1233ce17-20e0-4a2c-8198-2a77fd60cf4d",
    "xdm:namespace": {
      "@id": "https://data.adobe.io/entities/namespace/33333",
      "xdm:code": "tnt0051"
    }
  }
}

End User IDs Properties

Property	Type	Required	Defined by
https://ns.adobe.com/experience/analytics	Identity	Optional	End User IDs (this schema)
https://ns.adobe.com/experience/campaign	Identity	Optional	End User IDs (this schema)
https://ns.adobe.com/experience/mcid	Identity	Optional	End User IDs (this schema)
https://ns.adobe.com/experience/tntid	Identity	Optional	End User IDs (this schema)
.+//.+	reference	Pattern	End User IDs (this schema)
*	any	Additional	this schema allows additional properties

https://ns.adobe.com/experience/analytics

Adobe Analytics Cloud End User IDs

Adobe Analytics Cloud extension to End User IDs.

https://ns.adobe.com/experience/analytics

• is optional
• type: Identity
• defined in this schema

https://ns.adobe.com/experience/analytics Type

• Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/campaign

Adobe Campaign End User IDs

Adobe Campaign extension to End User IDs.

https://ns.adobe.com/experience/campaign

• is optional
• type: Identity
• defined in this schema

https://ns.adobe.com/experience/campaign Type

• Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/mcid

Adobe Marketing Cloud ID

A unique identifier from Adobe Marketing Cloud.

https://ns.adobe.com/experience/mcid

• is optional
• type: Identity
• defined in this schema

https://ns.adobe.com/experience/mcid Type

• Identity – https://ns.adobe.com/xdm/context/identity

https://ns.adobe.com/experience/tntid

Adobe Target End User IDs

Adobe Target extension to End User IDs.

https://ns.adobe.com/experience/tntid

• is optional
• type: Identity
• defined in this schema

https://ns.adobe.com/experience/tntid Type

• Identity – https://ns.adobe.com/xdm/context/identity

Pattern: .+://.+

Applies to all properties that match the regular expression .+://.+

The identifier, including data source (@id must be identical to the property value), foreign ID, and confidence.

.+://.+

• is a property pattern
• type: reference
• defined in this schema

Pattern .+://.+ Type

• – https://ns.adobe.com/xdm/context/identity