Currently FORCE_COLOR is used to force color support. It would be great if we can agree upon some sort of standard for the name of this environment variable as many tools need something like this (e.g. compilers, build tools, ...) written in lots of different languages.

As this really bugs me (working with Jenkins and atom-build and still not seeing colored output even though it would work), I've written a page about it here: http://bixense.com/clicolors/

What do you think? With CLICOLOR=0 this would also fix #31.