diff --git a/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPage.tsx b/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPage.tsx
index 7e5b9cd31b8e7..5640442d03dcb 100644
--- a/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPage.tsx
+++ b/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPage.tsx
@@ -9,7 +9,6 @@ import {
 import type { UpdateAppearanceConfig } from "#/api/typesGenerated";
 import { useAuthenticated } from "#/hooks/useAuthenticated";
 import { useDashboard } from "#/modules/dashboard/useDashboard";
-import { useFeatureVisibility } from "#/modules/dashboard/useFeatureVisibility";
 import { RequirePermission } from "#/modules/permissions/RequirePermission";
 import { pageTitle } from "#/utils/page";
 import { AppearanceSettingsPageView } from "./AppearanceSettingsPageView";
@@ -20,7 +19,6 @@ import { AppearanceSettingsPageView } from "./AppearanceSettingsPageView";
 // the command line would be a significantly worse user experience.
 const AppearanceSettingsPage: FC = () => {
 	const { appearance, entitlements } = useDashboard();
-	const { multiple_organizations: hasPremiumLicense } = useFeatureVisibility();
 	const queryClient = useQueryClient();
 	const updateAppearanceMutation = useMutation(updateAppearance(queryClient));
 	const { permissions } = useAuthenticated();
@@ -61,8 +59,7 @@ const AppearanceSettingsPage: FC = () => {
 					isEntitled={
 						entitlements.features.appearance.entitlement !== "not_entitled"
 					}
-					isPremium={hasPremiumLicense}
-					permissions={permissions}
+					canViewPremium={permissions.viewAllLicenses}
 				/>
 			</RequirePermission>
 		</>
diff --git a/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx b/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx
index fe0797399ce0a..e9ec91cccca4b 100644
--- a/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx
+++ b/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.stories.tsx
@@ -1,5 +1,5 @@
 import type { Meta, StoryObj } from "@storybook/react-vite";
-import { expect, screen, userEvent, within } from "storybook/test";
+import { expect, within } from "storybook/test";
 import { MockPermissions } from "#/testHelpers/entities";
 import { AppearanceSettingsPageView } from "./AppearanceSettingsPageView";
 
@@ -24,7 +24,7 @@ const meta: Meta<typeof AppearanceSettingsPageView> = {
 			],
 		},
 		isEntitled: false,
-		permissions: MockPermissions,
+		canViewPremium: MockPermissions.viewAllLicenses,
 	},
 };
 
@@ -35,11 +35,17 @@ export const Entitled: Story = {
 	args: {
 		isEntitled: true,
 	},
-	play: async () => {
-		// The badge is passive: hovering it must not surface a paywall.
-		await userEvent.hover(screen.getByText("Enterprise"));
+	play: async ({ canvasElement }) => {
+		const canvas = within(canvasElement);
+
 		await expect(
-			screen.queryByRole("link", { name: "Learn more about premium" }),
+			canvas.getByRole("form", { name: "Appearance settings" }),
+		).toBeVisible();
+		await expect(
+			canvas.getByRole("heading", { name: "Announcement Banners" }),
+		).toBeVisible();
+		await expect(
+			canvas.queryByRole("link", { name: "Learn about Premium" }),
 		).not.toBeInTheDocument();
 	},
 };
@@ -48,14 +54,20 @@ export const NotEntitled: Story = {
 	play: async ({ canvasElement }) => {
 		const canvas = within(canvasElement);
 
-		const cta = canvas.getByRole("link", { name: "Start trial for free" });
+		const cta = canvas.getByRole("link", { name: "Learn about Premium" });
 		await expect(cta).toHaveAttribute("href", "/deployment/premium");
+		await expect(
+			canvas.queryByRole("form", { name: "Appearance settings" }),
+		).not.toBeInTheDocument();
+		await expect(
+			canvas.queryByRole("heading", { name: "Announcement Banners" }),
+		).not.toBeInTheDocument();
 	},
 };
 
 export const NotEntitledWithoutLicenseAccess: Story = {
 	args: {
-		permissions: { ...MockPermissions, viewAllLicenses: false },
+		canViewPremium: false,
 	},
 	play: async ({ canvasElement }) => {
 		const canvas = within(canvasElement);
@@ -64,7 +76,7 @@ export const NotEntitledWithoutLicenseAccess: Story = {
 			canvas.getByText(/contact your deployment administrator/i),
 		).toBeVisible();
 		await expect(
-			canvas.queryByRole("link", { name: "Start trial for free" }),
+			canvas.queryByRole("link", { name: "Learn about Premium" }),
 		).not.toBeInTheDocument();
 	},
 };
diff --git a/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx b/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx
index 7e65bc51f4d7f..9ee5c1f381f4a 100644
--- a/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx
+++ b/site/src/pages/DeploymentSettingsPage/AppearanceSettingsPage/AppearanceSettingsPageView.tsx
@@ -1,11 +1,6 @@
 import { useFormik } from "formik";
 import type { FC } from "react";
 import type { UpdateAppearanceConfig } from "#/api/typesGenerated";
-import {
-	Badges,
-	EnterpriseBadge,
-	PremiumBadge,
-} from "#/components/Badges/Badges";
 import { Button } from "#/components/Button/Button";
 import {
 	FormFields,
@@ -15,22 +10,20 @@ import {
 } from "#/components/Form/Form";
 import { FormField } from "#/components/FormField/FormField";
 import { IconField } from "#/components/IconField/IconField";
-import { PaywallSmall } from "#/components/Paywall/PaywallSmall";
+import { PaywallPremium } from "#/components/Paywall/PaywallPremium";
 import {
 	SettingsHeader,
 	SettingsHeaderDescription,
 	SettingsHeaderTitle,
 } from "#/components/SettingsHeader/SettingsHeader";
 import { Spinner } from "#/components/Spinner/Spinner";
-import type { Permissions } from "#/modules/permissions";
 import { getFormHelpers } from "#/utils/formUtils";
 import { AnnouncementBannerSettings } from "./AnnouncementBannerSettings";
 
 type AppearanceSettingsPageViewProps = {
 	appearance: UpdateAppearanceConfig;
 	isEntitled: boolean;
-	isPremium: boolean;
-	permissions: Permissions;
+	canViewPremium: boolean;
 	onSaveAppearance: (
 		newConfig: Partial<UpdateAppearanceConfig>,
 	) => Promise<void>;
@@ -38,7 +31,7 @@ type AppearanceSettingsPageViewProps = {
 
 export const AppearanceSettingsPageView: FC<
 	AppearanceSettingsPageViewProps
-> = ({ appearance, isEntitled, isPremium, permissions, onSaveAppearance }) => {
+> = ({ appearance, isEntitled, canViewPremium, onSaveAppearance }) => {
 	const form = useFormik<{
 		application_name: string;
 		logo_url: string;
@@ -51,89 +44,74 @@ export const AppearanceSettingsPageView: FC<
 		enableReinitialize: true,
 	});
 	const getFieldHelpers = getFormHelpers(form);
-	const fieldsDisabled = !isEntitled || form.isSubmitting;
 
 	return (
-		<div className="flex flex-col gap-12">
-			<div>
-				<SettingsHeader>
-					<SettingsHeaderTitle>Appearance</SettingsHeaderTitle>
-					<SettingsHeaderDescription>
-						Customize the look and feel of your Coder deployment.
-					</SettingsHeaderDescription>
-				</SettingsHeader>
-
-				<Badges>
-					{isEntitled ? (
-						isPremium ? (
-							<PremiumBadge />
-						) : (
-							<EnterpriseBadge />
-						)
-					) : (
-						<div className="mb-4">
-							<PaywallSmall
-								message="Appearance"
-								description="With a Premium license, you can customize the appearance and branding of your deployment."
-								canViewPremium={permissions.viewAllLicenses}
-							/>
-						</div>
-					)}
-				</Badges>
+		<div className="flex flex-col gap-8">
+			<SettingsHeader>
+				<SettingsHeaderTitle>Appearance</SettingsHeaderTitle>
+				<SettingsHeaderDescription>
+					Customize the look and feel of your Coder deployment.
+				</SettingsHeaderDescription>
+			</SettingsHeader>
 
-				<VerticalForm
-					onSubmit={form.handleSubmit}
-					aria-label="Appearance settings"
-					className="mt-8"
-				>
-					<FormSection
-						title="Branding"
-						description="Customize the application name and logo shown on the login page and in the dashboard."
+			{!isEntitled ? (
+				<PaywallPremium
+					message="Appearance"
+					description="With a Premium license, you can customize branding and announcement banners for your deployment."
+					canViewPremium={canViewPremium}
+				/>
+			) : (
+				<>
+					<VerticalForm
+						onSubmit={form.handleSubmit}
+						aria-label="Appearance settings"
 					>
-						<FormFields>
-							<FormField
-								field={getFieldHelpers("application_name", {
-									helperText: isEntitled
-										? 'Leave empty to use "Coder".'
-										: "This is an Enterprise only feature.",
-								})}
-								label="Application name"
-								placeholder="Coder"
-								disabled={fieldsDisabled}
-							/>
+						<FormSection
+							title="Branding"
+							description="Customize the application name and logo shown on the login page and in the dashboard."
+						>
+							<FormFields>
+								<FormField
+									field={getFieldHelpers("application_name", {
+										helperText: 'Leave empty to use "Coder".',
+									})}
+									label="Application name"
+									placeholder="Coder"
+									disabled={form.isSubmitting}
+								/>
 
-							<IconField
-								{...getFieldHelpers("logo_url", {
-									helperText: isEntitled
-										? "Leave empty to use the Coder logo. An image with transparency and an aspect ratio of 3:1 or less will look best."
-										: "This is an Enterprise only feature.",
-								})}
-								label="Logo URL"
-								placeholder="/icon/coder.svg"
-								disabled={fieldsDisabled}
-								onPickEmoji={(value) => {
-									void form.setFieldValue("logo_url", value);
-								}}
-							/>
-						</FormFields>
-					</FormSection>
+								<IconField
+									{...getFieldHelpers("logo_url", {
+										helperText:
+											"Leave empty to use the Coder logo. An image with transparency and an aspect ratio of 3:1 or less will look best.",
+									})}
+									label="Logo URL"
+									placeholder="/icon/coder.svg"
+									disabled={form.isSubmitting}
+									onPickEmoji={(value) => {
+										void form.setFieldValue("logo_url", value);
+									}}
+								/>
+							</FormFields>
+						</FormSection>
 
-					<FormFooter>
-						<Button type="submit" disabled={fieldsDisabled}>
-							<Spinner loading={form.isSubmitting} />
-							Save
-						</Button>
-					</FormFooter>
-				</VerticalForm>
-			</div>
+						<FormFooter>
+							<Button type="submit" disabled={form.isSubmitting}>
+								<Spinner loading={form.isSubmitting} />
+								Save
+							</Button>
+						</FormFooter>
+					</VerticalForm>
 
-			<AnnouncementBannerSettings
-				isEntitled={isEntitled}
-				announcementBanners={appearance.announcement_banners || []}
-				onSubmit={(announcementBanners) =>
-					onSaveAppearance({ announcement_banners: announcementBanners })
-				}
-			/>
+					<AnnouncementBannerSettings
+						isEntitled
+						announcementBanners={appearance.announcement_banners || []}
+						onSubmit={(announcementBanners) =>
+							onSaveAppearance({ announcement_banners: announcementBanners })
+						}
+					/>
+				</>
+			)}
 		</div>
 	);
 };