diff --git a/bigtable/CHANGELOG.md b/bigtable/CHANGELOG.md
index 13dd117a2882..791610fa2ac7 100644
--- a/bigtable/CHANGELOG.md
+++ b/bigtable/CHANGELOG.md
@@ -4,6 +4,15 @@
 
 [1]: https://pypi.org/project/google-cloud-bigtable/#history
 
+## 0.28.1
+
+### Implementation Changes
+
+- Bugfix: Distinguish between an unset column qualifier and an empty string
+  column qualifier while parsing a `ReadRows` response (#4252)
+
+PyPI: https://pypi.org/project/google-cloud-bigtable/0.28.1/
+
 ## 0.28.0
 
 ### Documentation
diff --git a/bigtable/setup.py b/bigtable/setup.py
index f399492c5156..dc4a29e9e51a 100644
--- a/bigtable/setup.py
+++ b/bigtable/setup.py
@@ -58,7 +58,7 @@
 
 setup(
     name='google-cloud-bigtable',
-    version='0.28.1.dev1',
+    version='0.28.1',
     description='Python Client for Google Cloud Bigtable',
     long_description=README,
     namespace_packages=[
diff --git a/docs/bigtable/releases.rst b/docs/bigtable/releases.rst
index d16f481d13cd..726307539810 100644
--- a/docs/bigtable/releases.rst
+++ b/docs/bigtable/releases.rst
@@ -12,6 +12,7 @@
 * ``0.26.0`` (`PyPI <https://pypi.org/project/google-cloud-bigtable/0.26.0/>`__, `Release Notes <https://github.com/GoogleCloudPlatform/google-cloud-python/releases/tag/bigtable-0.26.0>`__)
 * ``0.27.0`` (`PyPI <https://pypi.org/project/google-cloud-bigtable/0.27.0/>`__, `Release Notes <https://github.com/GoogleCloudPlatform/google-cloud-python/releases/tag/bigtable-0.27.0>`__)
 * ``0.28.0`` (`PyPI <https://pypi.org/project/google-cloud-bigtable/0.28.0/>`__, `Release Notes <https://github.com/GoogleCloudPlatform/google-cloud-python/releases/tag/bigtable-0.28.0>`__)
+* ``0.28.1`` (`PyPI <https://pypi.org/project/google-cloud-bigtable/0.28.1/>`__, `Release Notes <https://github.com/GoogleCloudPlatform/google-cloud-python/releases/tag/bigtable-0.28.1>`__)
 
 ***********************************
 ``google-cloud-happybase`` Releases