diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index 2b6f978..d9246dd 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1,3 +1,3 @@
 {
-  ".": "1.9.1"
+  ".": "1.10.0"
 }
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 880dade..0602ccd 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,15 @@
 # Changelog
 
+## [1.10.0](https://github.com/googleapis/python-video-transcoder/compare/v1.9.1...v1.10.0) (2023-07-11)
+
+
+### Features
+
+* Added support for batch mode priority ([1c4f0fe](https://github.com/googleapis/python-video-transcoder/commit/1c4f0fe0ffa08b404ca0cd8f5fda0920cacbd483))
+* Added support for content encryption (DRM) ([1c4f0fe](https://github.com/googleapis/python-video-transcoder/commit/1c4f0fe0ffa08b404ca0cd8f5fda0920cacbd483))
+* Added support for disabling job processing optimizations ([1c4f0fe](https://github.com/googleapis/python-video-transcoder/commit/1c4f0fe0ffa08b404ca0cd8f5fda0920cacbd483))
+* Added support for segment template manifest generation with DASH ([1c4f0fe](https://github.com/googleapis/python-video-transcoder/commit/1c4f0fe0ffa08b404ca0cd8f5fda0920cacbd483))
+
 ## [1.9.1](https://github.com/googleapis/python-video-transcoder/compare/v1.9.0...v1.9.1) (2023-07-04)
 
 
diff --git a/google/cloud/video/transcoder/gapic_version.py b/google/cloud/video/transcoder/gapic_version.py
index 13f1b4a..7ce1917 100644
--- a/google/cloud/video/transcoder/gapic_version.py
+++ b/google/cloud/video/transcoder/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/google/cloud/video/transcoder_v1/gapic_version.py b/google/cloud/video/transcoder_v1/gapic_version.py
index 13f1b4a..7ce1917 100644
--- a/google/cloud/video/transcoder_v1/gapic_version.py
+++ b/google/cloud/video/transcoder_v1/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/samples/generated_samples/snippet_metadata_google.cloud.video.transcoder.v1.json b/samples/generated_samples/snippet_metadata_google.cloud.video.transcoder.v1.json
index 2c7572e..6dea80b 100644
--- a/samples/generated_samples/snippet_metadata_google.cloud.video.transcoder.v1.json
+++ b/samples/generated_samples/snippet_metadata_google.cloud.video.transcoder.v1.json
@@ -8,7 +8,7 @@
     ],
     "language": "PYTHON",
     "name": "google-cloud-video-transcoder",
-    "version": "0.1.0"
+    "version": "1.10.0"
   },
   "snippets": [
     {