diff --git a/lib/matplotlib/backends/backend_ps.py b/lib/matplotlib/backends/backend_ps.py
index 958ad6204210..a20abe56f621 100644
--- a/lib/matplotlib/backends/backend_ps.py
+++ b/lib/matplotlib/backends/backend_ps.py
@@ -1098,18 +1098,20 @@ def convert_psfrags(tmpfile, psfrags, font_preamble, custom_preamble,
     with mpl.rc_context({
             "text.latex.preamble":
             mpl.rcParams["text.latex.preamble"] +
-            r"\usepackage{psfrag,color}"
-            r"\usepackage[dvips]{graphicx}"
-            r"\PassOptionsToPackage{dvips}{geometry}"}):
+            r"\usepackage{psfrag,color}""\n"
+            r"\usepackage[dvips]{graphicx}""\n"
+            r"\geometry{papersize={%(width)sin,%(height)sin},"
+            r"body={%(width)sin,%(height)sin},margin=0in}"
+            % {"width": paper_width, "height": paper_height}
+    }):
         dvifile = TexManager().make_dvi(
-            r"\newgeometry{papersize={%(width)sin,%(height)sin},"
-            r"body={%(width)sin,%(height)sin}, margin={0in,0in}}""\n"
-            r"\begin{figure}"
-            r"\centering\leavevmode%(psfrags)s"
-            r"\includegraphics*[angle=%(angle)s]{%(epsfile)s}"
+            "\n"
+            r"\begin{figure}""\n"
+            r"  \centering\leavevmode""\n"
+            r"  %(psfrags)s""\n"
+            r"  \includegraphics*[angle=%(angle)s]{%(epsfile)s}""\n"
             r"\end{figure}"
             % {
-                "width": paper_width, "height": paper_height,
                 "psfrags": "\n".join(psfrags),
                 "angle": 90 if orientation == 'landscape' else 0,
                 "epsfile": pathlib.Path(tmpfile).resolve().as_posix(),
diff --git a/lib/matplotlib/texmanager.py b/lib/matplotlib/texmanager.py
index f954254adc9e..e274a7f7e662 100644
--- a/lib/matplotlib/texmanager.py
+++ b/lib/matplotlib/texmanager.py
@@ -186,6 +186,9 @@ def _get_preamble(self):
             self._font_preamble,
             r"\usepackage[utf8]{inputenc}",
             r"\DeclareUnicodeCharacter{2212}{\ensuremath{-}}",
+            # Needs to come early so that the custom preamble can change the
+            # geometry, e.g. in convert_psfrags.
+            r"\usepackage[papersize=72in,body=70in,margin=1in]{geometry}",
             self.get_custom_preamble(),
         ])
 
@@ -204,7 +207,6 @@ def make_tex(self, tex, fontsize):
         Path(texfile).write_text(
             r"""
 %s
-\usepackage[papersize={72in,72in},body={70in,70in},margin={1in,1in}]{geometry}
 \pagestyle{empty}
 \begin{document}
 \fontsize{%f}{%f}%s
@@ -239,7 +241,6 @@ def make_tex_preview(self, tex, fontsize):
             r"""
 %s
 \usepackage[active,showbox,tightpage]{preview}
-\usepackage[papersize={72in,72in},body={70in,70in},margin={1in,1in}]{geometry}
 
 %% we override the default showbox as it is treated as an error and makes
 %% the exit status not zero