diff --git a/content/applications/websites/ecommerce.rst b/content/applications/websites/ecommerce.rst index f1c4d8dc59..5435678839 100644 --- a/content/applications/websites/ecommerce.rst +++ b/content/applications/websites/ecommerce.rst @@ -30,3 +30,4 @@ products and increase your average cart sizes. ecommerce/order_handling ecommerce/customer_accounts ecommerce/performance + ecommerce/google_merchant_center diff --git a/content/applications/websites/ecommerce/google_merchant_center.rst b/content/applications/websites/ecommerce/google_merchant_center.rst new file mode 100644 index 0000000000..b756fa16f1 --- /dev/null +++ b/content/applications/websites/ecommerce/google_merchant_center.rst @@ -0,0 +1,120 @@ +====================== +Google Merchant Center +====================== + +Google Merchant Center is a specialized tool for ecommerce retailers that helps to manage product +data and make products visible to online shoppers across Google's platforms, including +Google Search, Google Maps, Google Shopping, and YouTube. It serves as a centralized hub where +retailers can upload and maintain details about their products such as images, prices, and +descriptions. By leveraging this tool, businesses can enhance their products' visibility as well as +enhance their advertising and sales performance. + +Getting started +=============== + +To connect your ecommerce with the :abbr:`GMC (Google Merchant Center)` platform, proceed as +follows: + +#. First, go the `Google Merchant Center page `_. + +#. Click to :guilabel:`Get started` button to register your ecommerce shop. + +#. Indicate that you sell products online, and enter :guilabel:`Your store's website`. + + .. image:: google_merchant_center/gmc-first-steps.png + :alt: Your store's website screen + +#. Click :guilabel:`Continue`, then click :guilabel:`Continue to Merchant Center`. + +#. Enter your business details by adding the :guilabel:`Business name` and the + :guilabel:`Registered country`, then click the :guilabel:`Continue to Merchant Center` button + twice. + +#. Go through the tasks to provide additional business information or click :guilabel:`Do it later` + to access the dashboard directly. + +Site ownership verification +--------------------------- + +In order to use the :abbr:`GMC (Google Merchant Center)` tool, verify your website's ownership +first. To do so, go to the :guilabel:`Business info` tab in the left menu, and click +:guilabel:`Confirm online store`. + +There are several verification options: + +- Via an ecommerce platform +- Via HTML tag or file +- Via :ref:`Google Tag Manager ` +- Via :ref:`Google Analytics ` + +If you are not using Google Tag Manager or Google Analytics, the simplest method is adding +the HTML tag. + +To verify using an HTML tag, follow the instructions: + +.. image:: google_merchant_center/gmc-add-tag.png + :alt: Instructions to add the HTML tag. + +#. Copy the HTML tag to clipboard. + +#. On the website of your Odoo database, click :guilabel:`Edit` in the upper-right corner, go to + the :guilabel:`Theme` tab, scroll down to the :guilabel:`Advanced` section, then + click :guilabel:` and ` next to :guilabel:`Code Injection`. + Paste the copied tag in the first field (:guilabel:``), and click :guilabel:`Save`. + + .. image:: google_merchant_center/gmc-copy-tag.png + :alt: Paste tag in head field. + +#. Return to :abbr:`GMC (Google Merchant Center)`, click :guilabel:`Verify your online store`, + and :guilabel:`Continue`. + +Linking Odoo to GMC +=================== + +To activate the :abbr:`GMC (Google Merchant Center)` integration in your Odoo database, at least one +pricelist has to be enabled for your website. + +To do so: + +#. Go to :menuselection:`eCommerce --> Pricelists`, choose an existing pricelist + or create a :guilabel:`New` one. On the pricelist form, navigate to the :guilabel:`Ecommerce` + tab, and select a website in the :guilabel:`Website` field. + + .. image:: google_merchant_center/ecommerce-add-pricelist.png + :alt: Add pricelist to shop. + +#. Next, navigate to :menuselection:`Configuration --> Settings`, scroll to the + :guilabel:`SEO - Search Engine Optimization` section. Then tick the + :guilabel:`Google Merchant Center Data Source` option, click the :guilabel:`Copy file link` + button, and :guilabel:`Save`. + +#. Go to the :abbr:`GMC (Google Merchant Center)` platform, navigate to the :guilabel:`Products` + tab in the side menu, and click the :guilabel:`Add products` button. + + .. image:: google_merchant_center/gmc-add-products.png + :alt: Add products on Google Merchant Center. + +#. Choose :guilabel:`Add products from a file`, and paste the URL of the copied file. + + .. image:: google_merchant_center/gmc-add-products-from-file.png + :alt: Add products from file. + + .. important:: + Make sure to select all the countries where you intend to sell your products. You are not + able to proceed without selecting at least one target country. + + .. image:: google_merchant_center/gmc-select-countries.png + :alt: Select countries in GMC. + +#. Click :guilabel:`Continue`. + +.. tip:: + We recommend using the tool alongside other Google services, such as :doc:`Google Search Console + <../website/configuration/google_search_console>`, + :ref:`Google Analytics ` or :ref:`Google Tag Manager + ` to obtain detailed reports on product listing issues, + improve marketing strategies, increase your products' online visibility and enhance + the overall sales performance. + +.. seealso:: + `Google Merchant Center Help `_ diff --git a/content/applications/websites/ecommerce/google_merchant_center/ecommerce-add-pricelist.png b/content/applications/websites/ecommerce/google_merchant_center/ecommerce-add-pricelist.png new file mode 100644 index 0000000000..aab719123c Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/ecommerce-add-pricelist.png differ diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-add-products-from-file.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-products-from-file.png new file mode 100644 index 0000000000..7fcc52fb16 Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-products-from-file.png differ diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-add-products.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-products.png new file mode 100644 index 0000000000..ba15f2c1bd Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-products.png differ diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-add-tag.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-tag.png new file mode 100644 index 0000000000..928d48a1f1 Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-tag.png differ diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-copy-tag.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-copy-tag.png new file mode 100644 index 0000000000..d4774afd1f Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/gmc-copy-tag.png differ diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-first-steps.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-first-steps.png new file mode 100644 index 0000000000..a53f077de4 Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/gmc-first-steps.png differ diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-select-countries.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-select-countries.png new file mode 100644 index 0000000000..fec3137aa5 Binary files /dev/null and b/content/applications/websites/ecommerce/google_merchant_center/gmc-select-countries.png differ