diff --git a/pytest_examples/eval_example.py b/pytest_examples/eval_example.py
index 2dc5b93..ddedbb4 100644
--- a/pytest_examples/eval_example.py
+++ b/pytest_examples/eval_example.py
@@ -1,7 +1,7 @@
 from __future__ import annotations as _annotations
 
 from pathlib import Path
-from typing import TYPE_CHECKING, Any
+from typing import TYPE_CHECKING, Any, Callable
 
 import pytest
 from _pytest.assertion.rewrite import AssertionRewritingHook
@@ -30,6 +30,7 @@ def __init__(self, *, tmp_path: Path, pytest_request: pytest.FixtureRequest):
         self._test_id = pytest_request.node.nodeid
         self.to_update: list[CodeExample] = []
         self.config: ExamplesConfig = ExamplesConfig()
+        self.print_callback: Callable[[str], str] | None = None
 
     def set_config(
         self,
@@ -159,7 +160,9 @@ def _run(
             enable_print_mock = False
 
         python_file = self._write_file(example)
-        return run_code(example, python_file, loader, self.config, enable_print_mock, module_globals)
+        return run_code(
+            example, python_file, loader, self.config, enable_print_mock, self.print_callback, module_globals
+        )
 
     def lint(self, example: CodeExample) -> None:
         """
diff --git a/pytest_examples/run_code.py b/pytest_examples/run_code.py
index 8f16f3c..4706c15 100644
--- a/pytest_examples/run_code.py
+++ b/pytest_examples/run_code.py
@@ -10,7 +10,7 @@
 from importlib.abc import Loader
 from pathlib import Path
 from textwrap import indent
-from typing import TYPE_CHECKING, Any
+from typing import TYPE_CHECKING, Any, Callable
 from unittest.mock import patch
 
 import pytest
@@ -34,6 +34,7 @@ def run_code(
     loader: Loader | None,
     config: ExamplesConfig,
     enable_print_mock: bool,
+    print_callback: Callable[[str], str] | None,
     module_globals: dict[str, Any] | None,
 ) -> tuple[InsertPrintStatements, dict[str, Any]]:
     __tracebackhide__ = True
@@ -42,7 +43,7 @@ def run_code(
     module = importlib.util.module_from_spec(spec)
 
     # does nothing if insert_print_statements is False
-    insert_print = InsertPrintStatements(python_file, config, enable_print_mock)
+    insert_print = InsertPrintStatements(python_file, config, enable_print_mock, print_callback)
 
     if module_globals:
         module.__dict__.update(module_globals)
@@ -123,10 +124,13 @@ def __call__(self, *args: Any, sep: str = ' ', **kwargs: Any) -> None:
 
 
 class InsertPrintStatements:
-    def __init__(self, python_path: Path, config: ExamplesConfig, enable: bool):
+    def __init__(
+        self, python_path: Path, config: ExamplesConfig, enable: bool, print_callback: Callable[[str], str] | None
+    ):
         self.file = python_path
         self.config = config
         self.print_func = MockPrintFunction(python_path) if enable else None
+        self.print_callback = print_callback
         self.patch = None
 
     def __enter__(self) -> None:
@@ -176,6 +180,8 @@ def _insert_print_args(
         self, lines: list[str], statement: PrintStatement, in_python: bool, line_index: int, col: int
     ) -> None:
         single_line = statement.sep.join(map(str, statement.args))
+        if self.print_callback:
+            single_line = self.print_callback(single_line)
         indent_str = ' ' * col
         max_single_length = self.config.line_length - len(indent_str)
         if '\n' not in single_line and len(single_line) + len(comment_prefix) < max_single_length:
@@ -185,6 +191,8 @@ def _insert_print_args(
             sep = f'{statement.sep}\n'
             indent_config = dataclasses.replace(self.config, line_length=max_single_length)
             output = sep.join(arg.format(indent_config).strip('\n') for arg in statement.args)
+            if self.print_callback:
+                output = self.print_callback(output)
             # remove trailing whitespace
             output = re.sub(r' +$', '', output, flags=re.MULTILINE)
             # have to use triple single quotes in python since we're already in a double quotes docstring
diff --git a/tests/test_run_examples.py b/tests/test_run_examples.py
index 28ebc84..6943329 100644
--- a/tests/test_run_examples.py
+++ b/tests/test_run_examples.py
@@ -248,3 +248,52 @@ def div(y):
 
     assert exc_info.traceback[-2].frame.code.path == md_file
     assert exc_info.traceback[-2].lineno == 9
+
+
+def test_print_sub(pytester: pytest.Pytester):
+    pytester.makefile(
+        '.md',
+        # language=Markdown
+        my_file='''
+# My file
+
+```py
+print('hello')
+#> hello
+print('1/2/3')
+#> X/X/X
+print({f'{i} key': i for i in range(8)})
+"""
+{
+    'X key': X,
+    'X key': X,
+    'X key': X,
+    'X key': X,
+    'X key': X,
+    'X key': X,
+    'X key': X,
+    'X key': X,
+}
+"""
+```
+        ''',
+    )
+    # language=Python
+    pytester.makepyfile(
+        r"""
+import re
+from pytest_examples import find_examples, CodeExample, EvalExample
+import pytest
+
+def print_sub(print_statement):
+    return re.sub(r'[0-9]+', 'X', print_statement)
+
+@pytest.mark.parametrize('example', find_examples('.'), ids=str)
+def test_find_run_examples(example: CodeExample, eval_example: EvalExample):
+    eval_example.print_callback = print_sub
+    eval_example.run_print_check(example, rewrite_assertions=False)
+"""
+    )
+
+    result = pytester.runpytest('-p', 'no:pretty', '-v')
+    result.assert_outcomes(passed=1)