diff --git a/Lib/venv/scripts/common/Activate.ps1 b/Lib/venv/scripts/common/Activate.ps1
index eeea3583fa130d..d75b8fbcfc7778 100644
--- a/Lib/venv/scripts/common/Activate.ps1
+++ b/Lib/venv/scripts/common/Activate.ps1
@@ -219,6 +219,8 @@ deactivate -nondestructive
 # that there is an activated venv.
 $env:VIRTUAL_ENV = $VenvDir
 
+$env:VIRTUAL_ENV_PROMPT = $Prompt
+
 if (-not $Env:VIRTUAL_ENV_DISABLE_PROMPT) {
 
     Write-Verbose "Setting prompt to '$Prompt'"
@@ -233,7 +235,6 @@ if (-not $Env:VIRTUAL_ENV_DISABLE_PROMPT) {
         Write-Host -NoNewline -ForegroundColor Green "($_PYTHON_VENV_PROMPT_PREFIX) "
         _OLD_VIRTUAL_PROMPT
     }
-    $env:VIRTUAL_ENV_PROMPT = $Prompt
 }
 
 # Clear PYTHONHOME
diff --git a/Lib/venv/scripts/common/activate b/Lib/venv/scripts/common/activate
index 408df5cb93b9e9..458740a35b0d20 100644
--- a/Lib/venv/scripts/common/activate
+++ b/Lib/venv/scripts/common/activate
@@ -52,6 +52,9 @@ _OLD_VIRTUAL_PATH="$PATH"
 PATH="$VIRTUAL_ENV/__VENV_BIN_NAME__:$PATH"
 export PATH
 
+VIRTUAL_ENV_PROMPT="__VENV_PROMPT__"
+export VIRTUAL_ENV_PROMPT
+
 # unset PYTHONHOME if set
 # this will fail if PYTHONHOME is set to the empty string (which is bad anyway)
 # could use `if (set -u; : $PYTHONHOME) ;` in bash
@@ -64,8 +67,6 @@ if [ -z "${VIRTUAL_ENV_DISABLE_PROMPT:-}" ] ; then
     _OLD_VIRTUAL_PS1="${PS1:-}"
     PS1="__VENV_PROMPT__${PS1:-}"
     export PS1
-    VIRTUAL_ENV_PROMPT="__VENV_PROMPT__"
-    export VIRTUAL_ENV_PROMPT
 fi
 
 # This should detect bash and zsh, which have a hash command that must
diff --git a/Lib/venv/scripts/posix/activate.csh b/Lib/venv/scripts/posix/activate.csh
index 5e8d66fa9e5061..9caf138a919a86 100644
--- a/Lib/venv/scripts/posix/activate.csh
+++ b/Lib/venv/scripts/posix/activate.csh
@@ -13,13 +13,13 @@ setenv VIRTUAL_ENV "__VENV_DIR__"
 
 set _OLD_VIRTUAL_PATH="$PATH"
 setenv PATH "$VIRTUAL_ENV/__VENV_BIN_NAME__:$PATH"
+setenv VIRTUAL_ENV_PROMPT "__VENV_PROMPT__"
 
 
 set _OLD_VIRTUAL_PROMPT="$prompt"
 
 if (! "$?VIRTUAL_ENV_DISABLE_PROMPT") then
     set prompt = "__VENV_PROMPT__$prompt"
-    setenv VIRTUAL_ENV_PROMPT "__VENV_PROMPT__"
 endif
 
 alias pydoc python -m pydoc
diff --git a/Lib/venv/scripts/posix/activate.fish b/Lib/venv/scripts/posix/activate.fish
index 91ad6442e05692..565df23d1e2a13 100644
--- a/Lib/venv/scripts/posix/activate.fish
+++ b/Lib/venv/scripts/posix/activate.fish
@@ -37,6 +37,7 @@ set -gx VIRTUAL_ENV "__VENV_DIR__"
 
 set -gx _OLD_VIRTUAL_PATH $PATH
 set -gx PATH "$VIRTUAL_ENV/__VENV_BIN_NAME__" $PATH
+set -gx VIRTUAL_ENV_PROMPT "__VENV_PROMPT__"
 
 # Unset PYTHONHOME if set.
 if set -q PYTHONHOME
@@ -65,5 +66,4 @@ if test -z "$VIRTUAL_ENV_DISABLE_PROMPT"
     end
 
     set -gx _OLD_FISH_PROMPT_OVERRIDE "$VIRTUAL_ENV"
-    set -gx VIRTUAL_ENV_PROMPT "__VENV_PROMPT__"
 end
diff --git a/Misc/NEWS.d/next/Library/2023-07-11-12-34-04.gh-issue-89427.GOkCp9.rst b/Misc/NEWS.d/next/Library/2023-07-11-12-34-04.gh-issue-89427.GOkCp9.rst
new file mode 100644
index 00000000000000..1605920cb8138b
--- /dev/null
+++ b/Misc/NEWS.d/next/Library/2023-07-11-12-34-04.gh-issue-89427.GOkCp9.rst
@@ -0,0 +1,2 @@
+Set the environment variable ``VIRTUAL_ENV_PROMPT`` at :mod:`venv`
+activation, even when ``VIRTUAL_ENV_DISABLE_PROMPT`` is set.