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| ad_groups | object | An [ad group](https://developers.google.com/google-ads/api/reference/rpc/v10/AdGroup){:target="_blank"} is a set of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data |
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| ad_performance_report | object |[Ad Performance Report](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} includes all statistics aggregated at the ad level, one row per ad. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| ads | object | An [ad object](https://developers.google.com/google-ads/api/reference/rpc/v10/Ad){:target="_blank"} contains the data necessary to visually display an ad and associate it with a corresponding ad set. |
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| campaigns | object | A [campaign](https://developers.google.com/google-ads/api/reference/rpc/v10/Campaign){:target="_blank"} is a grouping of ad sets which are organized by the same business goal. |
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| campaign_performance_report | object |[Campaign performance reports](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} include a daily snapshot of performance statistics per campaign. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| click_performance_report | object |[Click performance Reports](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} include stats at the click level, including both valid and invalid clicks. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| search_performance_report | object |**[Contact Support](https://segment.com/help/contact) to add this collection**[Search query performance Reports](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} include statistics aggregated at the search terms level, one row per combination of search terms. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| keywords_performance_report | object |**[Contact Support](https://segment.com/help/contact) to add this collection**[Keywords Performance Report](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} includes all statistics aggregated at the keyword level, one row per keyword. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| ad_groups | object | An [ad group](https://developers.google.com/google-ads/api/reference/rpc/v15/AdGroup){:target="_blank"} is a set of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data |
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| ad_performance_report | object |[Ad Performance Report](https://developers.google.com/google-ads/api/reference/rpc/v15/AdGroupAd){:target="_blank"} includes all statistics aggregated at the ad level, one row per ad. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| ads | object | An [ad object](https://developers.google.com/google-ads/api/reference/rpc/v15/Ad){:target="_blank"} contains the data necessary to visually display an ad and associate it with a corresponding ad set. |
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| campaigns | object | A [campaign](https://developers.google.com/google-ads/api/reference/rpc/v15/Campaign){:target="_blank"} is a grouping of ad sets which are organized by the same business goal. |
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| campaign_performance_report | object |[Campaign performance reports](https://developers.google.com/google-ads/api/reference/rpc/v15/Campaign){:target="_blank"} include a daily snapshot of performance statistics per campaign. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| click_performance_report | object |[Click performance Reports](https://developers.google.com/google-ads/api/reference/rpc/v15/ClickView){:target="_blank"} include stats at the click level, including both valid and invalid clicks. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| search_performance_report | object |**[Contact Support](https://segment.com/help/contact){:target="_blank"} to add this collection**[Search query performance Reports](https://developers.google.com/google-ads/api/reference/rpc/v15/SearchTermView){:target="_blank"} include statistics aggregated at the search terms level, one row per combination of search terms. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| keywords_performance_report | object |**[Contact Support](https://segment.com/help/contact){:target="_blank"} to add this collection**[Keywords Performance Report](https://developers.google.com/google-ads/api/reference/rpc/v15/KeywordView){:target="_blank"} includes all statistics aggregated at the keyword level, one row per keyword. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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