diff --git a/src/engage/faqs.md b/src/engage/faqs.md index e997bbdb9f..229a439002 100644 --- a/src/engage/faqs.md +++ b/src/engage/faqs.md @@ -66,14 +66,14 @@ The audience in the image below includes all users that have Product Added in th > info "" > Funnel Audiences compute based on all instances of the parent event within the lookback period. This means that if you have a user that Product Added ⟶ Order Completed ⟶ Product Added, this user would be entered into the Abandoned Cart state despite having previously completed an order. - +This is especially helpful for preventing "blob users" that are merged together by non-unique anonymous IDs or by common group emails like `team@company.com`. ## Which destinations support syncing the identity graph? Most destinations on the Segment Platform are built up around a user model. They assume that a user will have a single userId. Further, most Destinations are not built to handle anonymous traffic. diff --git a/src/profiles/faqs.md b/src/profiles/faqs.md index 9d5d0d3c73..4246a3e968 100644 --- a/src/profiles/faqs.md +++ b/src/profiles/faqs.md @@ -17,7 +17,6 @@ Identity Graph automatically collects a rich set of external IDs without any add If you want Identity Graph to operate on a different custom ID, you can pass it in using `context.externalIds` on an `identify()` or `track()`. If you're interested in this feature, contact your CSM to discuss the best way to implement this feature. - +![Identity graph merging](images/merging_3.png "Flowchart of Segment merging profiles") + +{% endcomment %} ## Is all matching deterministic, or is there any support for probabilistic matching? All Profile matching is deterministic and based on first-party data that you've collected. diff --git a/src/profiles/profile-api-limits.md b/src/profiles/profile-api-limits.md index 772a79dcb6..796e643a71 100644 --- a/src/profiles/profile-api-limits.md +++ b/src/profiles/profile-api-limits.md @@ -15,8 +15,8 @@ redirect_from: ## Identity -| name | Limit | Details | -| ----------------- | ------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -| Identity Merges | 100 merges | Engage supports up to 100 merges per profile in its identity graph. Merges occur when a common `external_id` joins two existing profiles. For example, if a user initiates a mobile session but then signs in through a web application, a common identifier like `user_id` will join the two user profiles. Segment drops additional message merge attempts, which usually indicate corrupt profiles. Once the limit is reached, Segment rejects additional events. | -| Identity Mappings | 1000 mappings | Engage supports up to 1000 mappings per profile in its identity graph. Mappings are external identifier values like a `user_id`, email, mobile advertising `id`, or any custom identifier. Segment drops additional message mapping attempts, which usually indicate corrupt profiles. This limit counts mappings across all merged profiles. | -| Identify calls | 300 traits | Engage rejects Identify events with 300 or more traits. If your use case requires more than 300 traits, you can split the traits into multiple Identify calls. | +| name | Limit | Details | +| ----------------- | ------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | +| Identity Merges | 100 merges | Engage supports up to 100 merges per profile in its identity graph. Merges occur when a common `external_id` joins two existing profiles. For example, if a user initiates a mobile session but then signs in through a web application, a common identifier like `user_id` will join the two user profiles. No additional merges will be added once the profile reaches this limit. Event resolution for the profile, however, will continue. | +| Identity Mappings | 1000 mappings | Engage supports up to 1000 mappings per profile in its identity graph. Mappings are external identifier values like a `user_id`, email, mobile advertising `id`, or any custom identifier. No additional mappings will be added once the profile reaches this limit. Event resolution for the profile, however, will continue. | +| Identify calls | 300 traits | Engage rejects Identify events with 300 or more traits. If your use case requires more than 300 traits, you can split the traits into multiple Identify calls. |