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How to message and market through the vibe-ified chaos of 2026
The signals shaping how people share, shop, and scroll.
Dec 9, 2025
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Greg Swan
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Holiday Homework: 6 easy assignments to get a leg up on 2026 📝
Don’t worry! It’s going to be easy.
Dec 24, 2025
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Greg Swan
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We Are Entering the Correction Phase
And yes, storytellers are (still) the strategy
Dec 19, 2025
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Greg Swan
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Welcome to Fantasyland. Population: Us.
Sep 10, 2025
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Greg Swan
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Some words on Wordle
Jan 14, 2022
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Greg Swan
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Threads Thoughts
Jul 6, 2023
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Greg Swan
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Make it a bones day ☠️
Oct 22, 2021
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Greg Swan
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The future isn’t scary; it just has bad branding
Mar 22, 2024
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Greg Swan
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Groundhog Day. Again.
Feb 2, 2024
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Greg Swan
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The 27 books I read in 2025 and 10 already on my bookshelf for 2026
These pages got me thinking differently... about tech, culture, and showing up.
Dec 15, 2025
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Greg Swan
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Future Signals: What 2026 Is Already Telling Us
From Meta’s Limitless acquisition to the rise of VIBES, 2026 is already redefining what it means to be present, connected, and remembered.
Dec 12, 2025
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Greg Swan
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🚖 From LA to Loring Park: My First Ride in a Waymo and What It Means for Minneapolis
I can guarantee you that we’re going to see social media posts of Waymos stuck in snowbanks and hear stories of people who had bad experiences in snowy…
Dec 5, 2025
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Greg Swan
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Whamageddon 2025: The Viral Holiday Game Starts Today 🎄
And just by reading this you’re playing, whether you want to or not
Dec 1, 2025
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Greg Swan
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What Can We Learn From the Story of Axios Local Newsletters Going Social?
It turns out that original, local content beats viral trends.
Nov 25, 2025
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Greg Swan
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Bad AI ideas are flooding creative work. Here's how to keep them out
The tells are everywhere and it's not just the em dashes. The ideas are getting lazy too.
Nov 21, 2025
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Greg Swan
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I Made a Digital Twin with Napster. It’s Weird, Emotional, and Maybe the Future.
What started as a test of Napster’s new AI companion turned into a glimpse of how digital identity, legacy, and presence are evolving faster than we…
Nov 14, 2025
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Greg Swan
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