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Ink Tank by Sue Moore

Ink Tank by Sue Moore

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What does strategy & copywriting actually cost in 2025?
Real numbers, no runaround
 • Sue Moore
2025 in the rear view mirror
Treasures discovered, business experiments launched and Twixmas viewing sorted
 • Sue Moore
October in images
Flowers, interiors, GPTs, Traitors
 • Sue Moore
The slop pile grows
Is AI like rotting fruit? Asking as a potential AI trainer.
 • Sue Moore
Uncool and unbothered - you too?
September's unfiltered mix of napkins, books and new GPTs
 • Sue Moore
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Now you see us: marketing & midlife women

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When good girls go rogue: three midlife plot twists
Three women, three inner compasses, zero apologies
 • Sue Moore
Late to the party. But you brought champagne
What building a business in midlife actually feels like
 • Sue Moore
The permission slip she signed herself
Profile of Karen Bennett, winner in The Hidden Gem category of The Plot Twist Awards
 • Sue Moore
A bold pivot when plan A falls away
Profile of Berenice Howard-Smith, winner in The Bold Pivot category of The Plot Twist Awards
 • Sue Moore
The language of perseverance
Profile of Nathalie Reis, winner of The Hidden Gem in The Plot Twist Awards
 • Sue Moore
From statistics to stained glass: a midlife artistic awakening
Profile of Karen McPhail, winner of The Hidden Gem in The Plot Twist Awards
 • Sue Moore
Ink Tank by Sue Moore
Ink Tank by Sue Moore
Midlife marketing, smart copywriting & business building for plot twisting women
Recommendations
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The Freedom Sketchbook
The Freedom Sketchbook
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BEST BEFORE END DATE: Living My 60+ Life
BEST BEFORE END DATE: Living My 60+ Life
Sharon Sinclair-Williams
The Conversation
The Conversation
Antonia Taylor
A Considered Space
A Considered Space
Eleanor Cording-Booth
It's Got Pockets
It's Got Pockets
Sarah Knight

Writers Room: smart stuff for writers

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2025 in the rear view mirror
Treasures discovered, business experiments launched and Twixmas viewing sorted
 • Sue Moore
October in images
Flowers, interiors, GPTs, Traitors
 • Sue Moore
The slop pile grows
Is AI like rotting fruit? Asking as a potential AI trainer.
 • Sue Moore
Uncool and unbothered - you too?
September's unfiltered mix of napkins, books and new GPTs
 • Sue Moore
Show us your range
The case for collecting skills: my August round-up
 • Sue Moore
My business coach savages my decisions
Co-founder Aunt Pol is basically a business therapist with fangs
 • Sue Moore
July wordy round-up
New ≠ better. Expensive ≠ effective. Stuff I think you'll love.
 • Sue Moore
June wordy round-up
☕️ Stuff I think you'll love
 • Sue Moore

Psy-copy®

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Skim-readers V speed-readers: is your website missing the mark?
Why writing for skimmability might not be enough
 • Sue Moore
From sigh-copy to psy-copy®: Loss aversion
Losses V gains
From sigh-copy to psy-copy®: Urgency bias
Last chance, or is it?
The only 4 reasons I open an email
Subject lines that make me open
 • Sue Moore
I've unlocked some paid posts on Psy-copy®
Take a peek at copywriting psychology
From sigh-copy to psy-copy®: The Barnum Effect
Your move: that's me!
From sigh-copy to psy-copy®: confirmation bias
Your move: yeah, we knew that already
From sigh-copy to psy-copy®: choice overload
Your move: help buyers decide
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