Your idea, checked against real people
One real idea, end to end
Mulch Run, run end to end on 9 September 2026 and recorded step by step. Nineteen people were asked — twelve crew leads and seven crew owners. Nineteen answered, eighteen were read. The people are made up and clearly marked; the machinery, the questions and every number are real. Keel did every step below except three: the founder typed three sentences, approved, and sent nineteen links.
There is no brief to download here. The five pages in the last picture are the app's own Download the brief, and it prints your project, not this one — you get it from the first approval onward.
The whole input: one sentence.
“The crew owner pays $3.50 per cubic yard delivered… and sets it up without anyone else's say-so.” Nothing else is asked of you. People is locked until you have read what will be asked.
Your sentence, taken apart, before anyone is asked.
Four lines; two of them deal-breakers — if either is wrong, nobody pays. “$3.50 per cubic yard” has become the band $2.50 to $4, and you can see the exact list a stranger will pick from. Read it as a stranger would. Nothing goes out until you approve.
What the person you ask actually sees.
One story about something that happened, four picks, and three ways to say no. They are asked what the last delivery cost — never what they would pay. They never see your number, your idea, or what you hope they say.
Nineteen people. One link each. Sent by you.
Two of them answered from habit rather than a real occasion — “Nothing moved.” Their answers are shown and counted nowhere. Reading is what moves the cards.
This picture is waiting for a real reading. The run it came from was scored by the referee, and the paragraph that says what the answers mean is the referee's own placeholder, not one agent's reading of nineteen people. It goes up when it is the product's sentence and not before.
Three claims, three answers, no score.
The problem: people disagree. Your solution: holding up. Will they pay: people disagree — 1 of 2 deal-breakers holding, 7 people answered. Then one paragraph: what this says.
You said three-fifty. The middle answer was $3.25.
Three owners inside your band, one below at $2 to $2.50, two above. And the deal-breaker that did not hold: two of six said the office manager or the business partner sets it up, not them. The price was roughly right. Who signs was not.
One line, and the nine people behind it.
You said about forty-five minutes; the band is 35 to 55. Four inside, three below, two above, middle answer 45 minutes. Every dot is a person you can open.
This picture is waiting for a real reading. The run it came from was scored by the referee, and the paragraph that says what the answers mean is the referee's own placeholder, not one agent's reading of nineteen people. It goes up when it is the product's sentence and not before.
Five pages you can hand to somebody.
What it measures, what you said, what the answers were — and the people's own sentences, with their names on them. Download the brief, any time, from the first approval.