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Credit goes to new.keyword-hero.com

See which keywords actually drive your organic traffic

In Google Analytics you see your organic sessions, but not the keywords behind them.

Keyword Hero matches your Google organic keywords with real user behavior and conversions from Google Analytics, so you can see exactly which searches drive your traffic.

Free plan No credit card Powering 24,000+ companies
Search intent
Transactional Commercial Navigational Informational
Organic ROI
+38% MoM
Google Analytics · Organic search
99% match
KeywordSessionsConversionsRevenue
•••••• ••••••
waterproof hiking boots
$
•••••• ••••••
best merino base layer
$
•••••• ••••••
how to layer for winter hiking
$
•••••• ••••••
lightweight 2 person tent
$
+ 1,284 more keywords restored
Powering 24,000+ companies, including teams at
Roku AfterShip CA EOS Autodistribution Concorde Education G3 Communications Oxagile
Why Keyword Hero

Eliminate inefficiencies in traffic and conversion

One connected view of every organic keyword, from search query, to session, to conversion.

Overview

Your complete organic keyword performance, restored

Your organic keywords connected to sessions, bounce rate, page views and conversions. One overview of what your organic traffic is really doing, mapped to the search query behind it.

Overview · *.northpeak.com
May 23 – Jun 21
Org. keywords
4.2K
Org. sessions
38.6K
Conversions
1284
Revenue
$86.4K
Organic sessions: top 5 keywords
#KeywordSessionsConversions
1waterproof hiking boots3,420142
2best merino base layer2,18098
3how to layer for winter hiking1,64063
4north peak down jacket1,29071
GEO · Generative Engine Optimization

See your traffic from ChatGPT, Perplexity & Claude

AI assistants are the new search. Keyword Hero shows you exactly how much traffic ChatGPT, Perplexity, Claude and Gemini send you, so you can watch your AI traffic grow right next to classic organic search.

Your restored keyword and intent data is the foundation for GEO, and feeds straight into your own AI workflows via the new Remote MCP server.

Track AI search traffic
AI Traffic · *.northpeak.com
Share of AI assistants
53%
19%
15%
13%
ChatGPT Perplexity Claude Gemini
ChatGPT612 sessions
Perplexity214 sessions
Claude168 sessions
Top keywords · search intent
#KeywordSessionsIntentBounceConv.Avg. time
1north peak down jacket1,290TN19%714m 12s
2waterproof hiking boots3,420T24%1423m 48s
3best merino base layer2,180CT31%982m 55s
4how to layer for winter hiking1,640I38%245m 06s
5gore-tex vs softshell610I44%124m 30s
Search intent

Understand the intent behind every keyword

Keyword Hero classifies every query as transactional, navigational, commercial or informational, so you align content with what users expect, and know which pages serve the intent behind the search. The data generative engines rely on most.

Explore search intent
Devices

Compare performance across devices

Desktop, mobile and tablet behave differently. See where your organic traffic, engagement and conversions actually come from, and optimize for the devices that matter to your audience.

Explore device insights
Devices · *.northpeak.com
Sessions share
70%
28%
2%
DesktopMobileTablet
DeviceSess.Avg.pos
Desktop2,3106.8
Mobile9207.0
Tablet6410.0
Countries · *.northpeak.com
Top countries by organic sessions
United States
1,640
United Kingdom
280
Germany
210
Canada
130
Australia
96
Countries

Understand demand market by market

See organic keyword performance by country, spot where new demand is emerging, and prioritize the markets worth investing in — all from real restored search queries.

Explore country insights
Brand vs. generic

Separate brand and non-brand traffic automatically

Brand and non-brand searches serve different goals but are usually counted together. Keyword Hero classifies every keyword by brand intent, so you can tell existing demand apart from real organic growth, and report SEO you can trust.

Explore brand vs non-brand
Brand vs. Generic · *.northpeak.com
Session share: brand vs. non-brand
Brand · 12% Non-brand · 88%
ClassSessionsBounceAvg.pos
Brand41221%2.5
Non-brand3,02030%7.4
Our impact in numbers
24K+
Satisfied customers
89%
Keyword match rate
18M
Keywords restored / day
4.2B
Sessions analyzed
Pricing

Simple and fair pricing

Start free. Upgrade only when you grow.

Little Hero
$0 /mo
billed monthly
2,000 organic sessions
Google Analytics upload
Sign up for free
Features
Keywords performance & comparison
Big Hero
$9 /mo
billed monthly
10,000 organic sessions
1 key event tracking
Up to 1 month history
Try for free
Features
Keywords performance & comparison
Custom segments
Brand, device & country reports
MOST POPULAR
Giant Hero
$49 /mo
billed monthly
50,000 organic sessions
3 key events tracking
Up to 6 months history
Try for free
Everything in Big, plus
Keyword search intent
MCP server access
Ultimate Hero
$149 /mo
billed monthly
250,000 organic sessions
10 key events tracking
Up to 16 months history
Try for free
Everything in Giant, plus
MCP server access
Keyword data as BigQuery table
Ultimate Pro Hero
On request
custom contract
250k+ organic sessions
10+ key events tracking
Up to 16 months history
Contact us
Everything in Ultimate, plus
MCP server access
Dedicated support
Testimonials

World’s SEO leaders on Keyword Hero

“Impressed! Keyword Hero puts (not provided) keywords back in GA, including goals, for a tiny fee.”

Cyrus Shepard
Founder, ZyppySEO

“The best thing that could happen to post-(not provided) SEO is Keyword Hero. ❤️”

Lukas Zelezny
Keynote speaker, SEO consultant & author

“The plot thickens. Keyword Hero is a game changer.”

Luke Monaghan
Global SEO Lead, Lululemon

“How Keyword Hero is eliminating (not provided) & achieving impressive accuracy thanks to clickstream data.”

Rand Fishkin
Co-founder, SparkToro

“Love Keyword Hero and their impressive semantic algorithm for minimizing (not provided). Helps me big time with analyses for Moz.”

Branko Kral
Director of Analytics & SEO, B King Digital

“I always recommend Keyword Hero in my seminars. Great tool to close the gap that (not provided) created.”

Felix Beilharz
Top SEO influencer, author & lecturer

See what your organic search is actually doing

Start restoring your keyword data and connect search queries with real user behavior. Free, no credit card.