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The Kicks You Wear

The Kicks You Wear

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The Kicks You Wear: The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s…
 • Mike D. Sykes, II
The Kicks You Wear — What's Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh…
 • Mike D. Sykes, II
The Kicks You Wear — Nike's Star Search
Cade Cunningham is Nike's newest signature athlete, but he's not a household name just yet.
 • Mike D. Sykes, II
The Kicks You Wear — Steph Curry Breaks With Under Armour
Under Armour is parting ways with the NBA superstar and his eponymous footwear brand as part of a new restructuring plan. Here's what it all means.
 • Mike D. Sykes, II
The Kicks You Wear — Can the NHL Become Fertile Fashion Ground?
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
 • Mike D. Sykes, II
The Kicks You Wear — Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.
 • Mike D. Sykes, II
The Kicks You Wear: Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
 • Mike D. Sykes, II
The Kicks You Wear
The Kicks You Wear
The intersection of sneakers, business and culture injected directly into your inbox.
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