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Welcome to The Conversion Engine

Let's turn your scattered content into clear messaging and measurable revenue.

Sep 29, 2025 • Jen Phillips April

When Your Message Doesn’t Match Their Brain: Fixing a Muddled Message

You think your message is clear but your reader is confused...here's why that happens

Jul 24, 2025

When Your Content Gets Attention—but No Action

Welcome to the Drop Off Zone

Aug 1, 2025 • Jen Phillips April

Even Twyla Tharp Experiences Imposter Syndrome

Do you share this experience with the world-famous choreographer?

Mar 26, 2025 • Jen Phillips April

Borrow This "Brick" for Marketing Momentum

Start with the brick, not the whole building

Sep 11, 2025 • Jen Phillips April

Most Popular

Most Content Teams Don’t Have a Production Problem. They Have a Clarity Problem.

Dec 23, 2025 • Jen Phillips April

Even Twyla Tharp Experiences Imposter Syndrome

Mar 26, 2025 • Jen Phillips April

When Your Message Doesn’t Match Their Brain: Fixing a Muddled Message

Jul 24, 2025

Borrow This "Brick" for Marketing Momentum

Sep 11, 2025 • Jen Phillips April

Why People Buy

This 10-Minute Tip Can Transform Your Content Results

Understanding your customers is the whole job. Here's how you can understand them better.

Dec 11, 2025 • Jen Phillips April

Before You Create More Content, Fix This First

Get clear on your message and turn scattered effort into actual momentum.

Nov 25, 2025 • Jen Phillips April

Borrow This "Brick" for Marketing Momentum

Start with the brick, not the whole building

Sep 11, 2025 • Jen Phillips April

Why Your Traffic is Up but Conversions are Flat

When traffic is decent but doesn't turn into buyers you need more proof.

Sep 4, 2025 • Jen Phillips April

Roadmap for Smarter Content

Most Content Teams Don’t Have a Production Problem. They Have a Clarity Problem.

A short diagnostic for teams who are busy, publishing consistently, and quietly unsure what’s driving results.

Dec 23, 2025 • Jen Phillips April

Is Your Content Making This Mistake?

Most teams skip this step and wonder why their content doesn’t drive results.

Dec 18, 2025 • Jen Phillips April

How to Build a Simple (and Effective) Content Distribution Plan

Build distribution into your content plan and expand your visibility

Nov 11, 2025 • Jen Phillips April

3 Belief Gaps Blocking Your Sales (and How AI Can Help You Spot Them)

An easy way to map your content to sales

Apr 15, 2025 • Jen Phillips April

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