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Meet the 2025 Media/Ad Trend That Never Was
Struggling to find signs of life in shoppable TV
Dec 23, 2025
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Mike Shields
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The Banking Upstart Chime Thinks TV Ads Can Work Just Like Meta
Avoiding the "DR Valley of Death"
Dec 18, 2025
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Mike Shields
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How Pinterest Could Shake Up Connected TV
No, really.
Dec 16, 2025
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Mike Shields
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How Exactly Should Brands Measure Creator Media?
Like TV? Performance? A new thing?
Dec 11, 2025
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Mike Shields
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Paramount + Warner Would Be a Better Outcome For Brands...By a Nose
Brands want an ad-first platform
Dec 9, 2025
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Mike Shields
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Is the CTV Ad Market - Disappointing?
Where's the boom?
Dec 5, 2025
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Mike Shields
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Why a Bunch of TV Executives Have Such Massive Ambitions for Microdramas
Leaders from ABC, Showtime, and the company behind slasher films try to improve upon an Asian import
Dec 2, 2025
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Mike Shields
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How Amazon Built The World's Fastest Growing Ad Business
The definitive, inside story of how Amazon joined Facebook and Google as the internet's third dominant ad seller.
Nov 25, 2025
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Mike Shields
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