YOUR APP WORKS.
YOUR LISTING DOESN'T.

Merchants scroll past your app every day. Not because it's bad. Because they can't tell what it does in 3 seconds.

I help Shopify app founders fix that. Strategic positioning. App Store listings that convert.

"Ohad helped us understand what we actually built and who it's for. Our installs doubled." — Shopify App Founder

The Pattern

You check your install numbers. Flat again.

Your listing says everything your app does. Features, integrations, pricing, the works.

Then you look at the competitor ranking above you. Their app is worse. You know because you've used it.

But they're getting the installs.

Merchants don't read listings. They scan. 3 seconds, maybe 5, to answer one question:

"Is this for me?"

Your competitor answered that question. You listed features.

Positioning means deciding what you are, who you're for, and why that matters. Then making it obvious.

Recommended

We figure out what makes your app different, then rewrite your listing to show it. You get a positioning strategy and copy you can use immediately.

For apps with traction that want growth beyond the App Store. We build partnerships that bring merchants to you.

I share what I learn from audits, positioning projects, and building in the Shopify ecosystem. What's working, what's not.