PLUS collaborated with Delta’s Government Affairs team to design a memorable centennial experience that engaged both in-person attendees and the broader D.C. policy community. The goal was clear: bring this milestone to life in a way that honored Delta’s legacy, engaged key stakeholders, and amplified its brand and story to a wider audience of policymakers, influencers and industry leaders. The celebration marked the airline’s history, while taking off on its next 100-year journey.

Near the end of 2023, securing significant aid for Ukraine seemed nearly impossible given the division and dysfunction in the Republican conference in the U.S. House of Representatives. Against this backdrop, we partnered with Razom For Ukraine in the fall of 2023 to mobilize a high-stakes pressure campaign we internally called “Operation Reagan,” named after the former president whose doctrine was “Peace Through Strength." Thanks to our integrated campaign of heavy earned media, targeted advertising, and grassroots mobilization, President Biden signed a $60 billion aid package for Ukraine on April 24, 2024.

Through a full-spectrum campaign integrating public affairs, media relations, advertising and grassroots mobilization, PLUS helped the Invest in Education Coalition turn the Educational Choice for Children Act from a long-shot bill into the first-ever federal school choice law – delivering a landmark victory for more than one million students and families nationwide and making Parental Independence Day a reality.

Through our work with the America First Steel Alliance, PLUS reshaped the national conversation around the partnership between an iconic U.S. manufacturer and a leading foreign company wanting to invest in the promise of American industry. By highlighting the partnership’s economic, national security and industrial importance, PLUS shifted the public and political dialogue, ultimately paving the way for the deal’s approval and strengthening the future of American steelmaking and manufacturing for decades to come.

TAFA’s establishment of a diverse coalition of supporters representing critical consumer voices and every sector of health care, and deployment of a robust public affairs campaign helped contribute to unprecedented bipartisan momentum for action and the passage of critical solutions to protect telehealth in Washington, D.C.

When Russia invaded Ukraine, daily life for Ukrainians traumatically changed over night. To provide information and voices to U.S. media on the latest developments from eyewitnesses on the ground across Ukraine, Ukrainian PR Army and PLUS elevated voices around the war and crisis in the country by consistently driving call to action among elected officials and government agencies for military and humanitarian aid.

COVID-19 posed a serious risk to nursing home residents. To secure necessary funding and resources to help long term care facilities combat the pandemic, AHCA/NCAL and PLUS employed an "all-of-the-above" communications strategy.

Navigating the federal Harmonized Tariff Schedule can feel like trying to learn a new language, especially for smaller businesses. To attract business contacts who would be interesting in saving time and money, PLUS was retained for a full rebrand to situate GFTZ as the established leader in the regional business-to-business space.

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.

In June 2016, House Republican leadership led by Speaker Paul Ryan introduced “A Better Way,” the tax reform blueprint. One of the blueprint’s core tenets was the Border Adjustment Tax (BAT). Americans for Affordable Products (AAP) coalition was formed and served as the main voice of opposition to the BAT. A year after the BAT was introduced, our campaign claimed victory as the BAT’s most adamant sponsors declared it dead.

The hotel industry has long recognized the critical role it plays in ending the scourge of trafficking, including by providing their employees with training to identify and report instances of human trafficking. Yet, despite this long-standing commitment, there was little public awareness about the industry’s leadership and work to train their employees in trafficking prevention.

PLUS Communications worked with the Campaign for Sustainable Rx Pricing (CSRxP) — a broad-based coalition of physicians, nurses, hospitals, consumers, health plans, PBMs, pharmacists, and businesses — to counteract this industry’s powerful influence in Washington, keep the national drug pricing conversation focused on holding brand name drug companies accountable and advance bipartisan solutions to lower prescription drug prices.

As short-term-rental properties such as Airbnb skirted tax laws that hotels are held accountable to and began destroying neighborhoods by spiking rent prices, PLUS launched successful campaigns in major cities across the country to show local leaders the urgency in properly regulating short-term-rentals.

PLUS helped the National Sikh Campaign launch a comprehensive awareness campaign to educate Americans about their Sikh neighbors and clear misguided biases. Our work was awarded with PRWeek’s “Best for a Cause” award, one of the highest honors in the industry.