How to Get Mentioned in AI Search [7 Core Strategies]
AI search is already deciding who gets recommended and who gets ignored, and whether you realize it or not, those decisions are being made right now.
Instead of typing short keywords into Google, audiences increasingly ask AI direct decision-making questions, such as who to hire or which tool to choose. AI responds by recommending brands it already trusts, rather than displaying multiple options.
In AI search, visibility isn’t something you optimize later. It’s something you train now. In this post, I’ll discuss seven best strategies for getting mentioned in AI search.
Key Takeaways
- AI search tools recommend brands based on trust, reputation, and real-world validation, not keyword rankings alone.
- Reviews, brand mentions, and consistent public discussion strongly influence AI recommendations.
- Middle- and bottom-of-the-funnel content is more likely to earn AI mentions than basic informational content.
- Each AI platform (ChatGPT, Google AI Overviews, Perplexity, Gemini) relies on different data sources and trust signals.
So, without any further ado, let’s get started.
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