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The Alchemist from Rory Sutherland

The Alchemist from Rory Sutherland

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Technoplasmosis
A superb article by the Ramanujan of Marketing, Adel Alborky
 • Rory Sutherland
My talk at the 2025 Welcome Comference, NY
On the beauty of "Reverse Benchmarking"
 • Rory Sutherland
My recent podcast appearance with Always Hungry Dan
It's long but people seem to like it.
 • Rory Sutherland
On new-is-better bias
And its implications for modern marketing and media.
 • Rory Sutherland
HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.
 • Rory Sutherland
Asking for a friend.
I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…
 • Rory Sutherland
What aggregates > what doesn't
There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is to disaggregate cost…
 • Rory Sutherland
9:57
Thursdays' article
A video preview.
 • Rory Sutherland
1:40
The Alchemist from Rory Sutherland
The Alchemist from Rory Sutherland
What I can't fit on Twitter - or am too afraid to put on Twitter.
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