Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Sharesies built a scalable data stack for next-generation wealth engagement
Learn how fintech company Sharesies overcame significant challenges managing their customer behavior data with RudderStack's cloud-native approach, which aligned perfectly with Sharesies' data principles of flexibility, speed, and scalability.
CIAM: What is customer identity and access management?
Learn how CIAM secures logins, improves UX, and enables compliance and personalization at scale—and how unifying CIAM data with your stack drives safer, smarter customer experiences.
Scaling data products starts with fixing the foundation: Five lessons we’ve learned
Most teams don’t have a modeling problem—they have a foundation problem. This post shows how to standardize your pipeline, put one owner in charge, and use observability to scale data products.
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
Amazon Redshift pricing: What to expect and how it compares
Navigating the Redshift pricing can be challenging. Per-hour charges, storage fees, and the choice between serverless and on-demand options create a complex cost landscape.
How Zoopla transformed real estate experiences with data-driven personalization
Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.
Is AI bringing application observability and behavior tracking together?
AI-native, agentic apps blend system traces with user intent. This post introduces “intent observability,” a unified view that connects traces to journeys, costs, and outcomes—so product, data, and SRE teams finally share the same dashboard.
Snowflake storage integration: Setup, tools, and tips
Learn how Snowflake storage integrations enable secure, credential-free access to S3, GCS, and Azure Blob. Compare Snowpipe vs COPY INTO, set up external stages, and optimize cost, performance, and governance.
Jaja Finance unlocks smarter marketing with RudderStack + Snowflake
Learn how Jaja Finance, a UK digital lender, centralized behavioral data from iOS, Android, and web into Snowflake using RudderStack, creating a single, trusted source of truth for marketing and product analytics.
