Thanks to visit codestin.com
Credit goes to screenshotthis.substack.com
Subscribe
Sign in
Home
Style Strategy
Screen Tests
Brand Deep-Dives
The Edit
Brand Syntax
Bookmarked
Archive
About
Introducing 'Style Strategy' - a series on how to define your taste and personal style
Style Strategy 001: How to know what you like
Jul 8, 2024
•
Zara Wong
Codestin Search App
101
Codestin Search App
10
Codestin Search App
8
Bookmarked: Books that feel light but not dumb
Or, 'rom-com energy without the rom com'.
Dec 28, 2025
•
Zara Wong
Codestin Search App
65
Codestin Search App
24
Codestin Search App
4
Screen Tests: meet Lara Fells of St Agni
A conversation on intuition, evolution, and building a global brand from Byron Bay.
Dec 18, 2025
•
Zara Wong
Codestin Search App
45
Codestin Search App
10
Codestin Search App
4
Has marketing ruined fashion? A conversation
And what's the difference between marketing and brand.
Dec 14, 2025
•
Zara Wong
and
Sogole Kane
Codestin Search App
47
Codestin Search App
31
Codestin Search App
4
Holiday edition: what I find chic
To listen, to eat, to buy for gifts -- and, for yourself.
Dec 8, 2025
•
Zara Wong
Codestin Search App
87
Codestin Search App
26
Codestin Search App
9
Most Popular
View all
What I find chic right now.
Feb 14, 2025
•
Zara Wong
Codestin Search App
179
Codestin Search App
32
Codestin Search App
8
Style Strategy 007: The 'effortless style' paradox
Dec 15, 2024
•
Zara Wong
Codestin Search App
403
Codestin Search App
34
Codestin Search App
50
Style Strategy 014: how the Olsens wear jewellery
Jul 10, 2025
•
Zara Wong
Codestin Search App
110
Codestin Search App
14
Codestin Search App
16
What it’s like being a thirtysomething on Ozempic
Jul 3, 2025
•
Zara Wong
Codestin Search App
95
Codestin Search App
21
Codestin Search App
6
Sign up for what Architectural Digest call a "smart analysis of how celebrity, fashion, and brand intersect".
Subscribe
DÔEN: how to build a world (and a $100m brand)
Dôen is everywhere for a reason. Here’s the strategy behind it — and what to learn from it.
Dec 1, 2025
•
Zara Wong
Codestin Search App
30
Codestin Search App
4
Codestin Search App
5
Black Friday isn't a day, it's a season
The master sales spreadsheet and more edits than ever before.
Nov 23, 2025
•
Zara Wong
Codestin Search App
18
Codestin Search App
15
Codestin Search App
2
A Week in my Life: October edition
A mix of work, kids, family, friends, outfits and food.
Nov 18, 2025
•
Zara Wong
Codestin Search App
94
Codestin Search App
21
Codestin Search App
4
The satisfaction of Michelle Obama in new Chanel, Tower 28's Amy Liu about her career break and starting a company in her 40s
And a long-awaited laptop bag edit, and my latest favourite book.
Nov 14, 2025
•
Zara Wong
Codestin Search App
44
Codestin Search App
28
Codestin Search App
1
The trend that defined my style: everyday opulence
Basically, being overdressed, and how it works for fashion now.
Nov 9, 2025
•
Zara Wong
Codestin Search App
61
Codestin Search App
13
Codestin Search App
5
My unfiltered thoughts about content marketing
4 myths about it, why they're (mostly) wrong, and what to do instead.
Nov 4, 2025
•
Zara Wong
Codestin Search App
21
Codestin Search App
8
Codestin Search App
3
What I find chic right now: November edition
Ideas and visuals I've been thinking about.
Nov 1, 2025
•
Zara Wong
Codestin Search App
76
Codestin Search App
4
Codestin Search App
6
Screen Tests: meet Melissa Morris, founder of Métier
On the craft of handbags and brand building. "Every summer I do a brand audit with the team: mission, references, what we added, where to evolve or…
Oct 28, 2025
•
Zara Wong
Codestin Search App
33
Codestin Search App
5
Codestin Search App
4
My favourite Substack stylists and favourite Australian low-key style follows
Answering reader Qs, and a big SHOP section.
Oct 13, 2025
•
Zara Wong
Codestin Search App
69
Codestin Search App
31
Codestin Search App
14
Fashion promised us a reset this season. Did we get it?
Initial thoughts on fashion criticism and the guardianship of fashion houses.
Oct 9, 2025
•
Zara Wong
Codestin Search App
35
Codestin Search App
11
Codestin Search App
6
Style Strategy 015: How I search for designer consignment and vintage online
My frequently used search terms and current picks.
Oct 5, 2025
•
Zara Wong
Codestin Search App
56
Codestin Search App
19
Codestin Search App
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts