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Introducing 'Style Strategy' - a series on how to define your taste and personal style

Style Strategy 001: How to know what you like

Jul 8, 2024 • Zara Wong

Bookmarked: Books that feel light but not dumb

Or, 'rom-com energy without the rom com'.

Dec 28, 2025 • Zara Wong

Screen Tests: meet Lara Fells of St Agni

A conversation on intuition, evolution, and building a global brand from Byron Bay.

Dec 18, 2025 • Zara Wong

Has marketing ruined fashion? A conversation

And what's the difference between marketing and brand.

Dec 14, 2025 • Zara Wong and Sogole Kane

Holiday edition: what I find chic

To listen, to eat, to buy for gifts -- and, for yourself.

Dec 8, 2025 • Zara Wong

Most Popular

What I find chic right now.

Feb 14, 2025 • Zara Wong

Style Strategy 007: The 'effortless style' paradox

Dec 15, 2024 • Zara Wong

Style Strategy 014: how the Olsens wear jewellery

Jul 10, 2025 • Zara Wong

What it’s like being a thirtysomething on Ozempic

Jul 3, 2025 • Zara Wong

Sign up for what Architectural Digest call a "smart analysis of how celebrity, fashion, and brand intersect".

DÔEN: how to build a world (and a $100m brand)

Dôen is everywhere for a reason. Here’s the strategy behind it — and what to learn from it.

Dec 1, 2025 • Zara Wong

Black Friday isn't a day, it's a season

The master sales spreadsheet and more edits than ever before.

Nov 23, 2025 • Zara Wong

A Week in my Life: October edition

A mix of work, kids, family, friends, outfits and food.

Nov 18, 2025 • Zara Wong

The satisfaction of Michelle Obama in new Chanel, Tower 28's Amy Liu about her career break and starting a company in her 40s

And a long-awaited laptop bag edit, and my latest favourite book.

Nov 14, 2025 • Zara Wong

The trend that defined my style: everyday opulence

Basically, being overdressed, and how it works for fashion now.

Nov 9, 2025 • Zara Wong

My unfiltered thoughts about content marketing

4 myths about it, why they're (mostly) wrong, and what to do instead.

Nov 4, 2025 • Zara Wong

What I find chic right now: November edition

Ideas and visuals I've been thinking about.

Nov 1, 2025 • Zara Wong

Screen Tests: meet Melissa Morris, founder of Métier

On the craft of handbags and brand building. "Every summer I do a brand audit with the team: mission, references, what we added, where to evolve or…

Oct 28, 2025 • Zara Wong

My favourite Substack stylists and favourite Australian low-key style follows

Answering reader Qs, and a big SHOP section.

Oct 13, 2025 • Zara Wong

Fashion promised us a reset this season. Did we get it?

Initial thoughts on fashion criticism and the guardianship of fashion houses.

Oct 9, 2025 • Zara Wong

Style Strategy 015: How I search for designer consignment and vintage online

My frequently used search terms and current picks.

Oct 5, 2025 • Zara Wong

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