About Web pixel app extensions

You can use a web pixel app extension to collect behavioral data for marketing campaign optimization and analytics. This guide provides the reference documentation for the web pixel app extension.

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Web pixel extension API

Learn about the sandboxing modes for web pixels, and the API references that are available for the sandbox.

Standard Events Reference

Learn about the ways of tracking and sending events with web pixels.

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• Learn how you can use web pixels on an online store to collect behavioral data for marketing campaign optimization and analytics.
• Create a web pixel app extension and subscribe to all events emitted by Shopify.