ALIAS|WAVEFRONT, DISCREET, NXVIEW, AND SOFTIMAGE EMBRACE
INTEL AND
MACROMEDIA DEVELOPMENT EFFORTS
3D Software Companies to Use Macromedia Shockwave Player
As A Primary 3D Delivery Platform for the Web
SIGGRAPH 2000, New Orleans, Louisiana, July 25, 2000 --
Macromedia, Inc.
(NASDAQ: MACR), the leading provider of solutions for
compelling and effective Web sites, and Intel Corporation today announced that
3D software developers Alias|Wavefront, Discreet Logic, NxView Technologies,
Inc., and Softimage have all pledged their support for the 3D technology Intel
and Macromedia are developing for the Internet.
Alias|Wavefront, Discreet, NxView, and Softimage, the
leading providers
Alias|of
3D software tools and content services, are committed to
using the future 3D-enhanced Macromedia® Shockwave™ Player as a primary
delivery platform for the Web. With the future version of the Shockwave Player,
all of these companies will have a widely-deployed platform to playback their
creative 3D content.
Earlier today, Intel and Macromedia announced they are
teaming up to deliver 3D software technology for the Internet (see separate
release). The companies will integrate
Intel’s Internet 3D Graphics technology into a future version of the Macromedia
Shockwave Player, enabling the player to display high quality 3D graphics on
the Internet.
As the world’s leading innovator of professional 3D
modeling and animation technology, Alias|Wavefront develops software for the
film and video, games, interactive media, industrial design, and visualization
markets through its Maya and Studio product lines.
“Customers who use our products for creating their 3D
animation and designs will greatly benefit from the technology being developed
by Intel and Macromedia,” said Mike Wilson, director of Alias|Wavefront’s Maya
Interactive Group. “With the broad penetration of the Macromedia Shockwave
Player, adding 3D playback functionality will provide an attractive and well
established delivery platform for our customers’ content.”
Discreet Logic’s 3D Studio MAX is the award-winning
professional 3D modeling and animation solution for PCs.
"Discreet's 3D Studio MAX remains the most popular
solution for creating 3D Web animations," states Phillip Miller, senior
director of Discreet software products. "We are working with both Intel
and Macromedia to ensure the vast number of 3D Studio MAX animators will have a
direct method for bringing their rich 3D content to the Web in this versatile
new technology."
NxView Technologies is becoming the dominant 3D provider
of e-business solutions, services and technology via the Internet, Intranets
and Extranets.
"For those of us who have been pioneering 3D on the
Web, it's gratifying to have companies such as Intel and Macromedia join the
effort. With Intel's technical knowledge and Macromedia's massive installed
base of developers and Shockwave Players, pervasive 3D on the Web should be
greatly accelerated," said Myles A. Owens III, chairman and CEO, NxView
Technologies, Inc.
SOFTIMAGE|XSI, the next-generation 3D software from
Softimage, is
SOFTIMAGE|already
winning awards for its innovative technology and workflow
while maintaining the legendary Softimage intuitiveness and productivity.
“Softimage artists will have a smooth path for publishing
their 3D content to the Web,” said Michael Sheasby, director of internet
business development at Softimage. “The ubiquity of the Macromedia Shockwave
Player ensures that the technology from Intel and Macromedia will be available
on a significant number of machines connected to the Web. Artists will have a
huge audience waiting for the content they produce.”
The Intel Internet 3D Graphics-enhanced Shockwave Player
will enable the next generation of bandwidth-friendly, interactive games,
entertainment, and online shopping. The combined technologies will bring the
first interactive, streaming, multiuser 3D capabilities online via the most
widely deployed multimedia player, taking Web 3D from niche applications to
mainstream uses.
About Macromedia Shockwave Player
The Macromedia Shockwave Player, which reaches more than
137 million users, is the Web standard for multi media playback. Shockwave Player is a free Web player from
Macromedia. Shockwave Player users will have immediate access to 3D through
Shockwave’s auto-update feature.
Shockwave Player displays destination Web content such as
high-performance multiuser games, interactive product simulations, online
entertainment, and training applications. Through Xtras, Shockwave Player is
also extensible to play back custom-built applications. For more information on
the Macromedia Shockwave Player, visit the Macromedia Web site at http://www.macromedia.com/shockwave/.
ABOUT INTEL
Intel, the world's largest chip maker, is also a leading
manufacturer of computer, networking and communications products. Additional
information about Intel is available at http://www.intel.com/pressroom.
ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its
award-winning products empower developers to provide the most engaging
experience on the Web, and enable more effective e-business. Headquartered in
San Francisco, Macromedia (NASDAQ: MACR) has more than 1,200 employees
worldwide and is available on the Internet at www.macromedia.com.
Gabriela Barragan
Macromedia User Groups
[email protected]
Tel:415.553.2754 I
Fax:415.626.0554
Macromedia
what the web can be.