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The Magic of AFCON - Cultural Celebration, Dual Nationality Boom and Diasporic Expression
Ahead of the upcoming AFCON in Morocco, we dive deeper into the tournament’s importance for diasporic Africans worldwide, and why the tournament goes…
 • Maxwell Kablan
AFCON 2025 - Why Channel 4 broadcasting AFCON could be exactly what the tournament needs
For the first time ever, Africa’s most famous tournament will be entirely free in the UK in a landmark deal with Channel 4, and it has the potential to…
 • Maxwell Kablan
Manchester United Enter Basketball: A Brand Move That Signals the Future of Sport
The latest development in Manchester United's cultural and commercial evolution is a basketball team. Today we explore what this means on different…
 • Ekow Owusu-Boakye
Faith on Film: Why Manchester United’s Patrick Dorgu Story Matters More Than You Think
How a quiet story of faith at Manchester United is redefining authenticity, athlete storytelling, and the future of sports content
 • Ekow Owusu-Boakye
The Beyond Football Conference 2025: Building a Life That Outlives the Game
Have you ever wondered what comes next for a footballer after football? The Beyond Football Conference is the event that looks to shape what comes next…
 • Ekow Owusu-Boakye
Good Good x PGA Tour: A New Swing of Sponsorship Done Differently
Good Good’s rise marks a new chapter for golf, content, and connection.
 • Ekow Owusu-Boakye
Life Beyond The Athlete - Faith, Football, and Finding Your Path with Daniel Emovon
Balancing faith, football, and ambition — lessons from Daniel Emovon’s journey on and off the pitch
 • Ekow Owusu-Boakye
5ASIDE’s Next Chapter: How beIN SPORTS Is Betting on Culture-First Storytelling
As cultural platforms go mainstream, this move signals a shift in how broadcasters connect with the modern football fan.
 • Ekow Owusu-Boakye
Keeping The Faith: How Burnley FC and X Originals Are Redefining Football Storytelling
“Keeping The Faith” — Burnley’s behind-the-scenes series is the first X Originals content commissioned in the UK. What does it mean when a Premier…
 • Ekow Owusu-Boakye
When Sport Meets Business: The adidas vs PUMA Story
Two brothers. One family feud. A rivalry that reshaped sport, business, and culture. Today, we break down the adidas vs PUMA story and the timeless…
 • Ekow Owusu-Boakye
The NBA and UK Government Partner Together to Invest £10million into Basketball in the UK
Investment, strategy, and community. What does this latest investment deal mean for the next chapter of basketball at all levels in the UK?
 • Ekow Owusu-Boakye
The Rise of the Influencers World Cup: Why the Sports Industry Should Pay Attention
Today, we take a look at the recent Influencers World Cup 2025. Where creators traded cameras for football boots. They showed us more than skills on the…
 • Ekow Owusu-Boakye
Sportsvrse
Sportsvrse
A newsletter on sport, business, and culture — delivering insights and trends to keep brands, athletes, and industry leaders ahead.
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