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How Wrapped Goes Global Without Losing Its Local Soul
Gustav Gyllenhammar, Spotify’s Senior Vice President of Markets & Subscriptions, takes a closer look at how 2025 Wrapped adapts across regions…
Spotify Wrapped: Your Questions, Answered
The Spotify Wrapped team pulls back the curtain and explains how Wrapped actually came to life, while clearing up a few things that have…
The Business of Belonging: How Wrapped Builds Community Across Creators and Fans
Matthew Luhks, Spotify’s Senior Director, Global Marketing, explores how Wrapped transforms personal listening into a global moment of connection.
Designing 2025 Wrapped: Turning a Year of Listening into Art
Jeremy Wirth, Spotify’s Global Executive Creative Director, and Rasmus Wangelin, Head of Brand Design, provide an inside look at the creative process…
The Human Side of Data: How Artists, Fans, and Stories Power Wrapped
Numbers sum up your year, but as Lauren Saunders, Spotify’s Product Director of Personalization, notes, the true magic of Wrapped lies in the feelings…
The Soundtrack of a Year: What Wrapped Reveals About Global Listening Culture
Sulinna Ong, Spotify’s Global Head of Music Editorial, takes a look at how Wrapped reflects global moods and movements, and the sounds that shaped 2025.
How Spotify Is Strengthening Protections and Building the Future for Artists in the Age of AI
As AI evolves, we’ve updated our policies and are working with industry partners to protect creativity and support artists responsibly.
 • Spotify Selects
Why Calling Them ‘Ghost Artists’ Misses the Point
The conversation about background and mood music on Spotify leaves out a lot of context.
 • Spotify Selects
The Truth About Streaming Payouts
Take a closer look at the actual math behind real music royalties.
 • Spotify Selects
Quebec’s Got the Beat and the World Is Listening
Elizabeth Phipps, head of Spotify’s Canada Artist and Label Partnerships team, reflects on Spotify’s more than 10 years of supporting Quebec’s artists…
How Recaps Are Helping Audiobook Fans Stay Connected
Paul Bennett, a research director at Spotify, explains why we built Recaps for audiobooks.
Curating Chaos into the Perfect Spotify Shuffle
Lauren Saunders, Product Director on Spotify’s Personalization team, on how we reimagined Shuffle to feel less repetitive and more like the musical…
Thinking Outside the Feed
From residencies to Broadway to film festivals, The Ringer is redefining what live podcasting can be.
 • Spotify Selects
‘KPop Demon Hunters’ Soundtrack Boosts K-Pop Listening on Spotify 25%
The buzzed-about Netflix movie is a bonafide 2025 breakthrough hit, but how has it boosted Spotify streams of the genre?
 • Spotify Selects
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