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Building the future while praying it doesn’t eat us
019. The paradox of working in tech.
Dec 13, 2025
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Liya Safina
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Have you heard of the Dead Internet Theory?
018. Protect your biometrics at all costs.
Nov 14, 2025
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Liya Safina
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The Great Glasses Revolution of 2026 (part 2)
017. The high-stakes, real-world reality of the next big thing in tech.
Nov 5, 2025
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Liya Safina
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The Great Glasses Revolution of 2026 (part 1)
016. It's almost time to stop talking about the future and start wearing it.
Oct 24, 2025
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Liya Safina
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Everything you need to know about E-commerce in 2025 🛒
015. This cart is not abandoned (you just didn’t know what I wanted).
Apr 27, 2025
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Liya Safina
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SXSW 2025: The Futurists Are Here, But The Future Feels Different
014. The ONLY recap you will ever need to read to stay ahead.
Apr 12, 2025
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Liya Safina
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🎈Have you ever heard of “Move 37”?
013. Celebrating 1 year at Google!
Feb 8, 2025
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Liya Safina
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Your living room is about to become a portal.
012. An intriguing, exciting look into a future of head-worn computers.
Jan 26, 2025
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Liya Safina
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Should we really fear rogue AI? (Part 1)
011. If you're worried about the possibility of an AI takeover, I have good news for you. Read this before bed to sleep sound.
Oct 5, 2024
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Liya Safina
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How ex-Outdoor Voices founder hacked the Gen Z shopping psyche
010. Enter the new rules of brand loyalty.
Sep 24, 2024
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Liya Safina
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Why smart brands are betting on women 50+, and you should too.
009. The untapped goldmine of mature consumers and how to reach them 👵🏽
Jul 27, 2024
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Liya Safina
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Modern brands misread Gen Z and it shows
008. I've spent a weekend coaching a few dozens of teens, insights and hard truths emerged 👁👄👁
Sep 27, 2023
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Liya Safina
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Would you let AI control your calendar? ✨🗓️
006. I let an algorithm manage my life for a little while, here's what happened.
Jun 30, 2023
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Liya Safina
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TL;DR on 2023 Macro trends (Part 2 ✌️)
005. The new norms and big trends to inform your 2023 strategy.
Jan 7, 2023
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Liya Safina
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TL;DR on 2023 Macro trends (Part 1)
004. The new norms and big trends to inform your 2023 strategy.
Dec 27, 2022
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Liya Safina
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3 big ways AI will affect us all 💪🦾
003. Definitive guide to everything you can do in ChatGPT.
Dec 16, 2022
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Liya Safina
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5 things to know about the future of cities 🔮
002. An architect and a crypto enthusiast walk into a bar... 🍸🔗
Dec 9, 2022
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Liya Safina
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3 reasons why you should STILL pay attention to blockchain 🔭🦔
001. Liya's 5 minute examination of core value, current state and future prospects.
Dec 2, 2022
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Liya Safina
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