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The Writing Long Game

The Writing Long Game

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Welcome To 'The Writing Long Game'
Articles and writing tools to help you grow your Substack in 2025.
 • Tom Kuegler
Most Popular
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6 Deadly Mistakes Writers Make On Substack Notes
 • Tom Kuegler
The Real Reason Nobody Cares About Your Blog Posts
 • Tom Kuegler
Medium Is Dead As A Doornail, Despite Having 1,000,000 Members
 • Tom Kuegler
1 View Is A Miracle — We Should Start Acting Like It
 • Tom Kuegler

Recent posts

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27:04
How To Make $100+ Per Month On Substack With Your AI Bot
Hello friends!
 • Tom Kuegler
How To Make Your AI Bot Perfect Before Launch
Part 4: How to perfect your AI Bot's Prompt before launching it to your subscribers
 • Tom Kuegler
18:28
How to Create Your AI Bot In 15 Minutes With Pickaxe
Part 3: How to create your AI bot with Pickaxe
 • Tom Kuegler
How to Train Your AI Bot in 30 Minutes (So You Can Start Making $ With It)
Part 2: How To Train Your AI Bot And Write Its Prompt
 • Tom Kuegler

AI Tools

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Substack Coaches Charge $250+ For 45 Minute Calls—I Found A Better Way
Popular Substack coaches charge upwards of $250+ for a 45-minute call.
 • Tom Kuegler
How To Improve Your Blog Posts Without Hiring An Expensive Coach
Hello friends!
 • Tom Kuegler
Why Your Notes Look Perfect But Get Zero Engagement
The One Tool Every Substack Writer Needs
 • Tom Kuegler
The Headline Tool That Writes Better Titles Than I Do
Get 15 headlines for your article instantly
 • Tom Kuegler
Your Complete System For Notes Growth In 2025
The NoteSmith, NoteFinder, and The Notes Strategist
 • Tom Kuegler

The Mental Game Of Writing

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Becoming A Full-Time Writer Is Really Freaking Hard
“It pisses me off so much!” my friend Steve said.
 • Tom Kuegler
How Going Viral Became My Drug — And Nearly Ruined My Life
I started blogging in 2015.
 • Tom Kuegler
Stop Caring About How Many ‘Views’ You Get — Do This Instead
I have a confession to make..
 • Tom Kuegler
Seriously? You Will Not Go Viral With Your First Blog Post
A few years ago, someone emailed me asking why their article didn’t get curated on Medium.
 • Tom Kuegler
I Got 500,000 Followers Making Videos Online, Then I Retired
In 2017 I discovered Casey Neistat’s vlog.
 • Tom Kuegler

How To Grow Your Audience

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How Making 1 Friend Per Week Can Help You Grow On Substack
“Are you a free subscriber?” I asked.
 • Tom Kuegler
What's Working On Substack Notes In August 2025
It’s been 5 months since I did a Substack Notes algorithm update.
 • Tom Kuegler
Have Less Than 100 Subscribers? Here's The 4 Best Ways to Grow
The answer's sort of obvious..
 • Tom Kuegler
I Went Viral 2 Times By Ignoring Every Content Strategy Rule
The advice writing coaches don’t want you to hear
 • Tom Kuegler
How Teri Leigh Grew Her Substack In 12 Months Without Growth Hacks
Guest post from Teri Leigh
 • Tom Kuegler and Teri Leigh 💜

How To Monetize Online

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10 Years As A Full-Time Creator, And I Still Made This Stupid Mistake
A few weeks ago, I launched a new product to my email list of 18,000 people.
 • Tom Kuegler
The Biggest Mistake I've Made On Substack The Last 2 Years
I felt like an idiot.
 • Tom Kuegler
How I Became A Full-Time Blogger After 4 Years Of Work
Paid Edition #1
 • Tom Kuegler
The 9 Types Of Blogs That Make Money, And How To Imitate Them
Let’s talk about nine types of blogs that make money.
 • Tom Kuegler
How I Made $2,000 From My Blog In 24 Hours
A few years ago, I put on my first webinar.
 • Tom Kuegler

Writing With AI

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How To Build A $500/Hour Writing Coach With AI In 30 Minutes
Today I’m going to blow your mind.
 • Tom Kuegler
How I Write 30 Substack Notes In 30 Minutes
That average 50-100 likes each
 • Tom Kuegler
In A World Drowning In AI Slop, Your Authentic Voice Is Worth Millions
“I’m terrified of AI.”
 • Tom Kuegler
Why Generic AI Content Will Never Build You An Audience
Yesterday I freaked out.
 • Tom Kuegler
How To Turn Your Journal Into 100's Of Substack Posts
+19 Prompts To Help You Do It
 • Tom Kuegler
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