For fifteen years a small bar in your browser showed a page's standing. Ours shows something the web has never measured: how a page actually reads, across eight dimensions, scored on your own device.
Add to your browser How it worksNot in the Chrome Web Store yet, the listing is in review. You can install it by hand in about a minute, in Chrome or Edge.
The two signals the web has always had: how strong a page is, and what it is about. Both are the same for everyone.
The new one: rigour, depth, originality, candour, warmth, commercial drive, stance, and register. Eight dimensions, different for the reader a page serves.
The page is scored locally in your browser. Its content never leaves your machine. Privacy first, by construction.
The same instrument reads you, from the pages you choose. It builds your character profile, on your device, and you control what is shared.
Pick a reader and the toolbar tells you whether a page suits them and where it falls short. That is free. With Premium it rewrites the page in place for that reader, keeping every fact, or you move the eight sliders yourself and watch the writing shift to match.
The page model, DYNAMICS-WEB, has a sibling that measures people, DYNAMICS-8. One reads a piece of content, the other reads a person. They are a family, not the same thing twice, joined by a single honest thread: candour reads the same in a person and in their writing.
This is not a hunch. Character was measured across the public web, agreed on by three independent models from three different companies, and tested in a pre registered experiment where matching a page's character to its reader raised conversion from nineteen per cent to thirty one. The full paper is open access and honest about where it is solid and where it is not.
Read the paper (open access) · a plainer write up · code and data