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The 2025 Wrap UP
The year in podcasts, people, ideas and stories.
FIFA's new drinks break: A conspiracy theory
Overthinking the sports business, for money
The Bundle Bulletin: December 2025
Paramount's European entry; Sky's UEFA return; Apple's MLS exit; Premier League's 2026 question; DAZN's Belgian precedent; TNT wtf?
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Twitter boycotts vs the market; LVMH vs The TOPs; Age vs Money; Never share what went right; Bulldog vs Musk; Boehly-conomics; UP US; The…
Ted Croker is still right; Snoop's Olympic Rorschach Test; End Visa's monopoly game; Twitter's end of days; Allianz v West Ham; Adidas…
Won't anyone think of Julian Alvarez; How much is too much; Where women watch; UEFA's elephant in the room vs The FA's white elephant…
A bet too far for ESPN; Double dipping in the agency market; Open and shut case for WSL; Palpable buzz; Cowboy consultants and coasting…
In praise of Mark Bullingham's massive balls
Doing a Two Circles; The £220billion Charterhouse bet; Fun with supply side consolidation; What the 3pm slot says about you; Same or…
Brand purpose is beyond satire
Overthinking the sports business, for money
Dassler's children; Lear meets Linkedin; TOP boys; Top banana and AI differentiation; What is NBA Europe really?; Betting's next move
Overthinking the sports business, for money
About Last Night; AI sovereign wealth; Chat_UP Live; Doing a Brentford; The Mark Oliver Heatmap
overthinking the sports business, for money
Prediction as culture; Premier League as Patient Zero; ESPN Bet wasn't addictive enough; Other People's Money goes to EY
Overthinking the sports business, for money
Who will win the race to Sportsbiz GPT; LXXII Golf; Let them eat cake; Money v History; Make my logo bigger; The open web is over
Overthinking the sports business, for money
What will AI really do to the sports business? And more importantly, how will I make money from it?
Overthinking the sports business, for money
Sportel diary; Chase me, chase me; Relevent's Duncan Norvelle strategy; TFG joins Chat_UP Live; Low tonnage; Chasing the number 80; Global…
Overthinking the sports business, for money
The rights holder moat, faster horses and the sports investment hedge
Overthinking the sports business, for money
Chat_UP Live; 24 AI tools your competitors are building; ConferenceBloke; Roger that? Did Federer really leave Nike; Idea of the Week…
Overthinking the sports business, for money
Unofficial Partner
Unofficial Partner
Overthinking the sports business, for money
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