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Deep-Dive Essays

Micro Forces: Designing Beyond The Trend Cycle

Why the most impactful packaging draws power from deeper cultural and consumer shifts.

Oct 28, 2025 • Ellen Kellogg and Mia Clarke

Micro Forces: What Are They?

And why you should care.

Aug 26, 2025 • Ellen Kellogg and Mia Clarke

Trust is Overrated.

Can you trust me on this?

Jun 3, 2025 • Ellen Kellogg

Market Patterning: The Power of Looking Laterally

The future is happening..somewhere else.

Apr 29, 2025 • Mia Clarke

Growth: Does Your Slogan Have Sub-Brand Potential?

Mar 25, 2025 • Ellen Kellogg

CHI-to-LDN Quick Takes

Insights From Our Peers

Swiss Army Knives. The Dirt Road. Scaling Without Spinning.

And why 'cupcake tests' can help start-ups get on the right track.

May 27, 2025 • Mia Clarke and Ellen Kellogg

Three Turnarounds. Sticky Jingles. And J.A.M.

Career and branding lessons with three-time turnaround leader and brandmaster, Jeni Golomb.

Feb 11, 2025 • Ellen Kellogg and Mia Clarke

17:13

D1 Basketball. Corporate Ladders. See Ya, Meyers-Briggs.

Our chat with brand manager turned "breakthru" leader, Laura Barnard.

Nov 19, 2024 • Mia Clarke and Ellen Kellogg

16:50

Intrapreneurship. Embracing AI. Trends on the LA Flea Scene.

Our chat with the multi-talented and always insightful, Sarah Ehlinger of Brand Spanking You.

Oct 8, 2024 • Ellen Kellogg and Mia Clarke

31:36

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