PPC budget governance layer for agencies

Supervise PPC budget risk before it becomes a client problem.

PacePilot gives paid media teams an operational control surface for client-approved budgets, cross-channel pacing risk, review ownership, and the quiet drift that ad platforms do not explain.

Calm when safe. Loud when risky. Clear about why.

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Morning risk-to-review

Representative demo scenario

Pacing risk

Future Labs needs review

Future Labs · Paid Search

At risk

Spend: $48.8k
Pace: 97%

Risk summary

Forecasted over budget if current pace continues.

Delivery needs human review before the current pace continues.

WATCH mode · Human review remains in control · No campaign changes

Beta launch runway

Working prototype. Invited beta next.

PacePilot is more than a concept, but it is not a public self-serve product yet. We are turning the working governance core into a founder-reviewed beta for agencies managing real cross-client budget risk.

Cohort 01 applications

Open now. Beta timing follows readiness proof.

We will publish a launch window only after the first cohort date and operating gates are approved.

Apply for the first beta cohort

Built

Public site + beta-fit intake

The public site includes the product story, trust boundaries, product tour, and a native beta application route. Applying does not create beta access; submissions receive founder fit review.

Working prototype

Budget-governance core

Client hierarchy, approved-budget context, pacing risk, ownership, guardrails, and review workflows exist beyond concept-stage mockups.

Candidate scaffolds

Frontier reporting lanes

Microsoft, Reddit, Pinterest, TikTok, OpenAI Ads exports, and GA4 outcome overlays are being advanced without overstating live access.

Next gate

Founder-reviewed invited beta

The first cohort opens only after isolation, provider-read, reconciliation, support, and recovery gates are evidenced.

The real pacing problem

The spreadsheet problem is not the spreadsheet.

It is the budget truth trapped inside it: client-approved commitments, insertion-order logic, cross-channel allocation, owner accountability, pacing expectations, and all the quiet exceptions that never fit cleanly inside ad platforms.

PacePilot turns that operational logic into a budget governance operating surface.

What surfaces first

The work that actually needs attention.

Reporting makes you search for risk. PacePilot sorts operational budget risk to the top so managers can review the right client, channel, owner, and explanation first.

Clients forecasted to exceed approved budget

Underpacing accounts that need delivery review

Cross-channel imbalances before they compound

Unmapped spend outside the approved budget model

Stale or missing review ownership

Guardrail thresholds approaching before they become incidents

Platform coverage

Built for cross-channel PPC budget supervision.

Coverage labels describe product focus and status. They do not imply partnership, endorsement, or live integration availability.

On smaller screens, each row keeps its status and boundary copy together—no logo-only availability signal.

Primary coverage focus

Google Ads

Primary focus

Coverage and availability must be verified before public promotion. No platform write actions.

Microsoft Advertising

Primary focus

Candidate connection scaffold; live support remains unverified.

Meta Ads

Not available

Product focus does not imply a live Meta connection today.

LinkedIn Ads

Candidate reporting scaffold

Reporting contract and proof scaffold; no live account access.

Planned expansion

TikTok Ads

Candidate scaffold

Reporting contract and proof scaffold; no live account access.

Reddit Ads

Candidate scaffold

Reporting contract and proof scaffold; no live account access.

Amazon Ads

Research

Frontier research lane; no implemented reporting support.

Pinterest Ads

Candidate scaffold

Reporting contract and proof scaffold; no live account access.

Future / exploratory

Permissioned write actions

Not currently promised

Outside the current product promise until explicitly validated.

Automation boundaries

Explicit validation required

Automation requires separate validation and Approval.

Platform names and logos are trademarks of their respective owners.

Platform support radar

One honest map of platform support.

Every channel carries its real support status today — verified, scaffolded, in research, planned workflow, or not available — so the site never promises more than the product delivers.

Verified support

Read and import connections verified in the product today.

Verified read and import coverage.

Candidate scaffold

A reporting or import contract, or bounded scaffold, exists; support is not yet verified.

Candidate connection scaffold.

Reporting contract and proof scaffold; no live account access.

Reddit Ads

Reporting contract and proof scaffold; no live account access.

Pinterest Ads

Reporting contract and proof scaffold; no live account access.

OpenAI Ads exports

CSV normalization scaffold only; no public reporting API claimed.

Google Analytics 4

Outcome-overlay contract only; no live property connection.

Reporting contract and proof scaffold; no live account access.

Research lanes

Exploratory candidate lanes under active research, not available support.

Research and candidate lane.

Planned routing workflows

Alert routing workflow patterns on the plan, not live integrations.

Slack

Planned alert routing workflow.

Microsoft Teams

Planned alert routing workflow.

Not available

No implemented support today.

Not available today.

Platform names and logos are trademarks of their respective owners. References do not imply partnership, endorsement, or live integration availability.

PaceDeck

PaceDeck turns budget truth into an operating surface.

Move from roster-level triage to client, mix, campaign group, and campaign-level review without losing the approved-budget context.

From roster risk to campaign cause

Spot portfolio risk

Open client context

Check Budget Mix Lens

Review campaign groups

Drill into campaign cause

Move from portfolio risk to campaign-level cause without losing budget context.

Representative PaceDeck roster view showing client pacing status across a book of business. — Representative PaceDeck view — client roster with pacing status

Budget Mix Lens

See channel allocation drift before it turns into a budget story.

Budget Mix Lens compares actual delivery against the approved allocation plan, so teams can catch cross-channel imbalance while there is still time to review it calmly.

Budget Mix Lens preview showing spend allocation by channel and campaign group. — Budget Mix Lens preview — spend allocation by channel and campaign group

Campaign coverage

Model the campaign types agencies manage every week.

PacePilot frames campaign types as budget visibility patterns, not automated writebacks. The goal is earlier review context across common PPC delivery shapes.

SearchShoppingPerformance MaxDemand GenDisplayYouTubeMeta ProspectingMeta RetargetingLinkedIn Sponsored ContentLinkedIn Lead Gen

Alerts and notifications

Alerts that explain what needs review, who owns it, and why.

PacePilot should route attention with enough context for a manager to act, without implying automated platform changes or live chat integrations before they are proven.

Alert context

Severity

Separate watch, warning, and urgent budget conditions so every alert does not feel the same.

Alert context

Ownership

Attach account owner and team lead context to the issue before it becomes a client escalation.

Alert context

Review path

Show the next human review step and client-safe explanation instead of just sounding an alarm.

Alert context

Routing

Built for alert routing patterns, including planned Slack and Microsoft Teams workflows where teams already review risk.

Slack and Microsoft Teams framing

PacePilot is framed around planned alert workflows and routing patterns for tools such as Slack and Microsoft Teams, with live integration availability kept separate from the current core promise.

Team lead supervision

Give team leads an early-warning layer across the roster.

Supervise account-owner review load, stale pacing checks, and escalation risk before the client asks why spend drifted.

Morning supervision loop

Account owners manage pacing

PacePilot flags stale reviews and spend drift

Team lead sees what needs attention first

Client-safe explanation is ready before escalation

The lead sees risk before the client does.

Owner coverage

Which clients have a named reviewer and which reviews are stale.

Roster risk

Which budget issues deserve team lead attention first.

Escalation prep

What changed, why it matters, and what the client-safe explanation should include.

Control modes

Choose your level of control.

Start with full manual oversight, layer in guided assistance, and grow into guardrailed automation only when the system, permissions, and team trust are ready.

WATCH MODE

Core pacing surface

Manual Oversight

Monitor budgets, risk, owners, and pacing explanations without platform write actions.

COPILOT MODE

Approval-ready context

Guided Assistance

Stage review paths, recommended checks, and client-safe explanations for human approval.

AUTOPILOT MODE — FUTURE

Future roadmap

Guardrailed Automation

Automation only when permissions, audit logs, explicit guardrails, and team trust are ready.

Early access

Built for the morning pacing check, not the end-of-month report.

Join the early access list if your team manages multiple client budgets and wants a calmer way to catch overpacing, underpacing, unmapped spend, allocation drift, and budget risk before it becomes a client problem.

Join the beta waitlist