02. A truly special community feel
That feeling of community isn't only onstage – everyone is kind, chatty, brave, opinionated and vibrant. I've yet to talk to someone that wasn't completely open to a chat – and it feels like everyone has a shared goal to make the most of the opportunity offered by this unique event.
People are taking the chance to have the kinds of conversations we need to be having right now within the international creative community – and you can palpably feel lightbulb moments happening all around. How often do you get to talk informally to creatives from around the world?
03. The vibes
Outside, DJs play between talks on the screens. There's a design market selling independently designed items including clothes, food trucks and plenty of places to sit. When your head is too full and you need a minute, it's a great place to just 'be'.
04. Barcelona!
It's hard to imagine a better city for this celebration of community. The venue is ideal – not only is it a roomy and easy to navigate inner space, the building is set within a spacious area of the city, with the outside spaces opening out onto to the streets. This makes it feel less a conference and more a living, breathing, vibrant event that sits in the heart of Barcelona. Whether or not you get the chance to go out and explore the city, you're aware of being here throughout the event, which invokes a sense of freedom not offered by stuffy conference centres, or places set away from the main city.
I can't stress it strongly enough, put this event into your calendar for next year and book tickets as soon as they're available.
