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Creators are building audiences that rival traditional media. The next challenge is figuring out how to monetize them beyond social platforms. As more creators move into OTT, FAST, and connected TV, they're facing many of the same monetization challenges as streaming platforms. We explore why in our latest article👇 https://lnkd.in/eKjCazmc #CreatorEconomy #ContentCreator #ContentCreation #ContentEconomy

🎬 3 takeaways from Cannes Lions 2026. According to ADWEEK, three themes dominated this year's conversations: ➕ The creator economy is reshaping brand marketing. ➕ AI is shifting from hype to measurable business impact. ➕ Sports continue to be one of the strongest drivers of audience engagement. A quick read on some of the trends shaping the future of marketing 👇 https://lnkd.in/erNTH-Eu Source: © 2026 ADWEEK – "3 Big Takeaways From Cannes Lions 2026 That Could Make Marketers Pivot" by Bill Bradley (June 24, 2026).

Streaming has proven it can capture audiences. The next challenge is capturing a larger share of advertising budgets. While digital channels continue to grow with performance-driven models, CTV still relies largely on traditional brand advertising. That gap represents a significant opportunity for broadcasters, operators, and streaming platforms. In this article, Olivier Karra explores why CTV performance advertising could be the catalyst for streaming's next growth phase, and the capabilities needed to make it a reality. Read the full article on The Media Leader UK👇 #CTV #Monetization Adwanted UK | B Corp

Fighting streaming piracy is about more than blocking bad actors. Streaming platforms need to identify suspicious behavior across millions of sessions while maintaining low latency and a high-quality viewing experience. That's why the CDN matters.In our latest blog, we explore why anti-piracy at scale requires a CDN designed specifically for video streaming. Read more 👇 https://lnkd.in/ePfM7s-Z #VideoCDN #Piracy #AntiPiracy

🎯Interesting to see how now ad formats are evolving in CTV. A simple way to introduce advertising without fully interrupting the viewing experience. Feels much more natural for streaming. Worth checking what our experts are exploring around these new ad experiences: https://www.broadpeak.io/ #AdTech #Ads #Monetization #Advertising

CTV advertising is moving beyond content and into the streaming interface itself. Samsung opening TV home screen inventory to programmatic advertising reflects how connected TV monetization continues to evolve. The next challenge: balancing advertising, personalization, and viewer experience. Read it at AdExchanger: https://lnkd.in/diCbfiZj © AdExchanger | Sarah Sluis 2026 #CTV #AdTech #Programmatic #Advertising #Monetization

One workflow. Every platform. More ad revenue. RMC BFM uses broadpeak.io SSAI to monetize live and FAST channels across OTT, CTV, and distributors, without duplicating ad workflows. See how they simplified monetization and scaled streaming ad insertion across platforms 👇 https://lnkd.in/eDsBfhvN

Roku’s new personalized home screen reflects where streaming is heading: smarter discovery, adaptive experiences, and more personalized advertising. As streaming platforms evolve, personalization is becoming a key driver of viewer engagement and CTV monetization. Another sign that streaming UX and advertising are becoming increasingly connected. Read more on ADWEEK👇 © ADWEEK | Mark Mwachiro 2026 https://lnkd.in/e65FcAJr #CTV #Personalization #AdTech #FAST #Monetization

Pirated sports streams are becoming more than a rights issue, they’re now impacting audience measurement and monetization across CTV. As live streaming scales, ensuring reliable delivery, accurate measurement, and monetization integrity becomes critical. Read more at AdExchanger 👇 https://lnkd.in/dD4qtD4Z ©Adexchanger | 2026

Pause Ads are redefining CTV monetization. Instead of adding more interruptions, platforms can now turn viewer-initiated pause moments into premium ad inventory, seamlessly and without disrupting playback. See how broadpeak.io enables real-time Pause Ad insertion with scalable SSAI workflows and advanced UX control across devices 👇 #CTV #AdTech #SSAI #PauseAds