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Lampiran 15 Regresi

The document reports the results of statistical analyses examining the relationships between customer loyalty (Loyalitas Konsumen), service quality (Kualitas Pelayanan), and advertising (Iklan). It finds that service quality and advertising are positively correlated with customer loyalty. Multiple regression analysis shows that together service quality and advertising account for 41% of the variance in customer loyalty. Both service quality and advertising are significant predictors of customer loyalty.

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Azhary Imam
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57 views7 pages

Lampiran 15 Regresi

The document reports the results of statistical analyses examining the relationships between customer loyalty (Loyalitas Konsumen), service quality (Kualitas Pelayanan), and advertising (Iklan). It finds that service quality and advertising are positively correlated with customer loyalty. Multiple regression analysis shows that together service quality and advertising account for 41% of the variance in customer loyalty. Both service quality and advertising are significant predictors of customer loyalty.

Uploaded by

Azhary Imam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lampiran 15

NPar Tests
One-Sample Kolmogorov-Smirnov Test Kualitas Pelayanan N Normal Parametersa,b Most Extreme Differences Mean Std. Deviation Absolute Positive Negative 97 37.13 5.181 .134 .134 -.099 1.320 .061 Iklan 97 37.27 3.912 .082 .082 -.064 .803 .539 Loyalitas Konsumen 97 36.77 4.602 .124 .124 -.067 1.219 .102

Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a. Test distribution is Normal. b. Calculated from data.

Regression
Descriptive Statistics Mean Loyalitas Konsumen Kualitas Pelayanan Iklan 36.77 37.13 37.27 Std. Deviation 4.602 5.181 3.912 N 97 97 97

Correlations Loyalitas Kualitas Konsumen Pelayanan Pearson Correlation Loyalitas Konsumen Kualitas Pelayanan Iklan Sig. (1-tailed) Loyalitas Konsumen Kualitas Pelayanan Iklan 1.000 .488 .592 . .000 .000 .488 1.000 .457 .000 . .000 Iklan .592 .457 1.000 .000 .000 .

Loyalitas Konsumen Kualitas Pelayanan Iklan Variables Entered/Removed(b)

97 97 97

97 97 97

97 97 97

Model 1

Variables Entered

Variables Removed

Method Enter

Kualitas Pelayanan, . Iklan(a) a. All requested variables entered. b. Dependent Variabel : Loyalitas Konsumen

Model Summaryb Change Statistics Model R DurbinR Adjusted R Std. Error R F df df Sig. F Watson Square Square of the Square Estimate Change Change 1 2 Change .411 .398 3.570 .411 32.762 2 94 .000 1.952

.641a

a. Predictors: (Constant), Kualitas Pelayanan, Iklan b. Dependent Variable: Loyalitas Konsumen

ANOVAb Model 1 Regression Residual Sum of Squares 835.059 1197.951 df 2 94 Mean Square 417.529 12.744 F 32.762 Sig. .000a

Total 2033.010 96 a. Predictors: (Constant), Kualitas Pelayanan, Iklan b. Dependent Variable: Loyalitas Konsumen

Coefficientsa Unstandardi Standardize zed d Coefficients Coefficients B 1 Std. Error Beta 1.96 9 .275 3.08 7 .052 Collinearity Statistics VIF

Correlations t Sig.

Model

ZeroPartial Part Tolerance order

(Constant 7.238 3.676 ) Kualitas Pelayana n Iklan .244 .079

.003

.488

.303 .244

.791 1.263

5.24 8 a. Dependent Variable: Loyalitas Konsumen .549 .105 .467

.000

.592

.476 .416

.791 1.263

Collinearity Diagnosticsa Condition Index 1.000 17.124 23.701 Variance Proportions (Constant) .00 .24 .76 Kualitas Pelayanan .00 .96 .04 Iklan .00 .08 .92

Model Dimension Eigenvalue 1 1 2 3 2.985 .010 .005

a. Dependent Variable: Loyalitas Konsumen

Residuals Statisticsa Minimum Maximum Predicted Value Std. Predicted Value Residual Std. Residual 30.61 -2.089 -9.575 -2.682 44.22 2.526 7.932 2.222 Mean 36.77 .000 .000 .000 Std. Deviation 2.949 1.000 3.533 .990 N 97 97 97 97

a. Dependent Variable: Loyalitas Konsumen

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