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Business Strategy Insights

The document discusses key issues from Martyn Mensah and the principles of Blue Ocean Strategy. Some of the key issues mentioned include barriers to entry, cost cutting, and setting unrealistic sales targets. The 10 principles of Blue Ocean Strategy focus on creating new market space rather than competing over market share. They include redefining the market, focusing on customer utility, removing organizational hurdles, and executing a strategy driven by leadership.

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Emmanuel Mends Fynn
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80 views1 page

Business Strategy Insights

The document discusses key issues from Martyn Mensah and the principles of Blue Ocean Strategy. Some of the key issues mentioned include barriers to entry, cost cutting, and setting unrealistic sales targets. The 10 principles of Blue Ocean Strategy focus on creating new market space rather than competing over market share. They include redefining the market, focusing on customer utility, removing organizational hurdles, and executing a strategy driven by leadership.

Uploaded by

Emmanuel Mends Fynn
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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KEY ISSUES FROM MARTYN MENSAH

The Economics of the Fixed Cake 1. 2. 3. 4. Trade off Barriers to entry Squeeze Cost cutting Killing themselves by setting higher sales targets

Blue Ocean Strategy (10 Keys to Effective Strategy) 1. Create a new way of competing Based on market Space and not market share a. There is no limit to the size of the cake b. TRADE ON - I can win while someone else is winning c. Traditional strategy of war and fighting leaves a bloody red ocean of rivals fighting over a shrinking market space 2. Make your competitor irrelevant 3. Redefine your market - Include fringe players and reach beyond your existing demand 4. Customer Utility is Key 5. Remove Organisational Hurdles 6. Find a mechanism for stimulating Imagination 7. Paint a clear picture of success and connect to the emotions 8. Empathise 9. Compare with your competitors 10. Execute the way Driven by leadership

www.LegacyandLegacy.com.GH

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