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Big Bazaar is a large Indian retail chain founded in 2001 with over 200 stores across 90 cities. It is known as the "Indian Wal-Mart" and aims to deliver everything to every Indian customer in the most profitable way. Key people include founder and CEO Kishore Biyani. Big Bazaar offers a wide range of products at low prices and provides a one-stop family shopping experience. It targets middle and upper middle class customers, focusing on the growing young working population and women who are primary household shoppers. The retailer divides Indian customers into three categories based on income and works to serve the consuming middle classes.

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31 views17 pages

Pptonbigbazargauravpatel 130405124953 Phpapp01

Big Bazaar is a large Indian retail chain founded in 2001 with over 200 stores across 90 cities. It is known as the "Indian Wal-Mart" and aims to deliver everything to every Indian customer in the most profitable way. Key people include founder and CEO Kishore Biyani. Big Bazaar offers a wide range of products at low prices and provides a one-stop family shopping experience. It targets middle and upper middle class customers, focusing on the growing young working population and women who are primary household shoppers. The retailer divides Indian customers into three categories based on income and works to serve the consuming middle classes.

Uploaded by

ketan3293
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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on

Presented By-:
Gaurav Patel
Industry Retailing (Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar
combined)
Employees 36000 people
Stores 214 (+) Stores Across 90 Cities in India.
Vision


To Deliver Everything,
Everywhere, Every time, to
Every Indian Customer in the
most profitable manner.


Man Behind Big Bazar Success
He Born August 9, 1961 in a middle class Family.
He started his career selling stonewash fabric to
small shops in Mumbai.
Now He known as the Rajah of Retail in India.
Products of Big Bazar
CHILD
CARE &
TOYS
APPARELS
CHILL
STATION
FARM
PRODUCT
FOODS
Product
HOME &
PERSONAL
CARE
FASHION &
JEWELLERY
ELECTRONI
CS
BAZAAR
FURNITURE
BAZAAR
Strengths-:
Big Bazaar is known as the "Indian Wal-Mart".
Everyday low prices, which attract customers.
Huge investment capacity.
It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
Benefit of Early Entry into Indian Retail.
Online booking and delivery of goods.

Weakness-:
General perception: Low price = Low Quality.
Overcrowded during offers.
Long lines at billing counters.
Limited only to value offering low price products.
Branded products are still missing from Big Bazaar.
Very thin Margin.


Opportunities-:
Huge Potential Rural Market or Town to be Tapped.



Threats-:
Competition.
Unorganized Retail.
Most People still prefers to visit local convenient stores for daily purchases.
Changing Government policies.
International players looking to for India.
Margin of business reducing all the time.


Competitors of Big Bazar
Customer Segmentation-:
It Targets Higher and Upper Middle Class Customers.

The large & Growing Young Working Population is a Preferred
Customer Segment.

Targets Working Women & Home makers who are the primary
decision makers.

Strategy-:

They divided Indian customers into 3 categories..


1) India One.
2) India Two.
3) India Three.



The potential customers
of big bazaar are
India One & India
Two.


India One-:
Consuming class which includes upper middle and lower middle
Class (14% of India's Population).
India Two-:
Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).

India Three-:

Struggling class, (remaining 31% of India's population).

High
service
low
service
Low price
High
price
Positioning-:
Innovations of Big Bazar

Wednesday
Bazaar
Sabse Sasta
Din
(26/01/2006)
(26 Cr. in 1
day)
Maha
Bachat
The Great
Exchange
Offer
(12/02/09)
Supply Chain Management of Big Bazar
Supplier Manufacturer Distributor Retailer
Customer


!!!!!......Thanking You!!!!!

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