The Star Alliance Network Monocle
A Global Guide to
Business Etiquette
Illustrated by Satoshi Hashimoto
02In: INDIA
India, punctuality
The Star Alliance Network Monocle
A Global Guide to
Business Etiquette
varies according to where
you are. Traffic in Mumbai
means that being slightly
late is more acceptable
than in a government city
like Delhi, which operates
like clockwork. Check
the local custom before
you arrive.
Illustrated by Satoshi Hashimoto
A Meeting of Minds:
25 tips for international business networking
Every day, the Star Alliance network is
responsible for 18,100 flights transporting
1.2m people to 975 global destinations.
When travelling for business, cultural and
local knowledge smoothes the way for
mutual understanding and strong
commercial relationships. The joint expertise
of the worlds best airlines makes achieving
this a seamless affair; below are a few
pointers to set you on the right track.
: JAPAN
01Save
the best seat
03In: RUSSIA
Russia, women
02
do not normally expect to
be greeted during
introductions. This is
changing as more people
travel, however, so be
ready to follow your
hosts lead.
03
04In: CANADA
Canada, drinking
alcohol is not usual
during business lunches.
Stick to water unless your
host suggests otherwise.
01
for the boss: in taxis and
private rides alike, the
Japanese observe a strict
hierarchical seating plan
where the best seat in a
taxi is behind the driver.
If your customers driving,
the highest-ranked
person must sit alongside
to show respect.
04
05In: CHINA
China, taste
05
08
everything youre offered
during meals but never
clear your plate as your
host will assume youre
still hungry. Dont talk
business during meals.
: INDIA
06Indians
dont like
to say no to a request.
If they are unable to do
something, you are
unlikely to get a direct
refusal. Similarly, use tact
and subtlety if you need
to explain why a business
proposal is not possible.
07 In: JAPAN
Japan, always
have a business card
close to hand. And when
an associate gives you
their card, handle it
with care.
06
: USA
08Americans
like to
be relaxed and those in
charge are keen to relive
the easygoing business
practices of the 1960s.
So drop the formality
but, of course, keep
your manners.
: CHINA
09Using
only a
forefinger is an empty
gesture in China: making
a point requires the whole
hand. Dont go further
than that though a
back-slap is considered
inappropriate.
09
07
13 :BeSWEDEN
10 :InCHINA
prepared for
China, starters
are served as several
small dishes on a plate.
Start from the left and eat
your way to the right, as
the flavour of dishes
increases in intensity
along the way.
BRAZIL
11 :Dont
put your
briefcase or bag on the
ground in Brazil: national
security measures have
informed the national
psyche, so place it on
a chair or a hook.
MIDDLE EAST
12 :Women
can avoid
embarrassment in the
Middle East by waiting
to follow their male
hosts lead when being
introduced. Women might
not be taken seriously at
first, and some men may
place their own hand on
their chest rather than
taking yours.
13
a detailed debate
in Sweden: the
Scandinavians love a
meeting. Push it forward
by setting dates, tasks
and times, and dont be
surprised if a further
meeting is required. Once
something is agreed
upon, its carried out with
speed and efficiency.
JAPAN
14 :Always
turn up
on time: if you arrive a
minute past the appointed
hour it is considered
strange, five minutes
is a cause for concern.
There is no word for
late in Japanese.
10
SWEDEN
15 :Toasting
in Sweden
involves eye contact
but no glass-touching.
A skol and a nod to
everyone will do the trick.
11
14
12
15
16 :InSINGAPORE
Singapore,
is an essential preamble
to business talk. The
weather, the surroundings
or the days events are all
acceptable topics. After
skirting round the real
reason youve met,
: GERMANY
everyone will be happy
to attend to the matter
At mealtimes in
Germany, fold your napkin in hand professionally.
at the left side of your
plate when you are done,
and lay your cutlery
parallel on your plate,
with the handles on the
right-hand side, to show
you have finished.
20
modesty is key.
Overconfident behaviour
will not impress and will
not produce good
working relationships.
16
17
17
: CHINA
19 In: UKthe UK, small talk 20Dont
say no to a
18 :InUSA
the US be ready
to produce proof of your
identity. Increased
security means photo ID
is required to access
many office buildings, so
dont be offended when
youre asked.
18
19
glass of baiju, the Chinese
liquor of choice that is
served at all formal
dinners. But drink with
restraint: draining your
glass will result in a refill.
Leaving it half-full is
perfectly acceptable.
: DENMARK
: FRANCE
21 In: THAILAND
23
25
Thailand, dont
In Denmark, women
The French
touch or pass anything
over a persons head, as
in Thai culture the head is
sacred. However, people
often stand very close
and touch each other
on the arm when talking.
Pointing is done with an
open right hand, and
beckoning with the palm
facing downward and
a waggle of the fingers.
: NORWAY
22Norwegians
like to
talk directly and
deliberately. They tend to
stick to the facts, and do
not like being rushed.
are greeted before the
men. Danes tend to use
only their first names.
Personal hellos and
goodbyes are required
for everyone present.
: CHINA
24Like
Japan, China
places great emphasis on
seating hierarchy. The
leader of your delegation
will be seated at a round
table next to the leader of
theirs, and the pattern will
follow all the way down.
23
sometimes give their
surnames first when
being formally introduced,
and it can be considered
rude to call a colleague
by their first names. To
avoid confusion, find out
their names beforehand.
Use vous rather than
tu, unless invited
otherwise, and never
use mademoiselle to
address a grown woman.
22
24
25
21
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