Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
46 views1 page

Summary Outline of Industry Analysis Project

This document outlines the requirements for an industry analysis project that will include both a written report and presentation. Students must analyze the external and internal environments, competitors, markets/submarkets, and customers of an assigned industry. The paper should follow the provided outline, covering these key components of the industry in no more than 10-12 pages. The presentation should last up to 20 minutes and creatively cover the essential issues.

Uploaded by

Sami UrRahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
46 views1 page

Summary Outline of Industry Analysis Project

This document outlines the requirements for an industry analysis project that will include both a written report and presentation. Students must analyze the external and internal environments, competitors, markets/submarkets, and customers of an assigned industry. The paper should follow the provided outline, covering these key components of the industry in no more than 10-12 pages. The presentation should last up to 20 minutes and creatively cover the essential issues.

Uploaded by

Sami UrRahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Summary Outline of Industry Analysis Project

Project Brief: Each team is required to prepare one comprehensive industry


analysis for the class, including a formal presentation in addition to the written
document. The presentations can be as creative as you like so long as they cover
the essential issues required in the analysis.
Project Submission: Project The presenting team will each turn in a maximum 1012 page paper and will also deliver a maximum 20 minute PowerPoint presentation.
Instructions: Below is a model outline of the project, reflecting key components of
the analytical approach. For a particular industry analysis, if there is information in
this outline that you think is unavailable or irrelevant, or if there is information you
wish to add that is not in the outline, please contact me in a timely manner. Parts 1,
2, 3, and 4 can be included in the document in any order. Part 5 must be the last
major part of the paper. Do not duplicate information across the various sections of
the template and do not plagiarize information in any manner.
Project Outline:
1) Perform an External and Internal Environmental Analysis
a. External environment yields opportunities and threats
b. Internal environment yields strengths and weaknesses - focus on things that
contribute most to market success
2) Perform a Competitor Analysis
a. Identify and analyze the three most important direct competitors
b. Identify other current and potential direct competitors
c. Identify current and potential indirect competitors
3) Perform a Market/Submarket Analysis current and high potential
4) Perform a Customer Analysis current and high potential
5) Provide a Comprehensive Strategy Assessment
a. Describe each key competitors current positioning/marketing strategy
b. What are each key competitors major sources of competitive advantage
c. What additional sources of competitive advantage could each develop in the
future
d. Select one competitor for further focus, then provide:
i. New positioning and accompanying new marketing strategies that you
recommend for it
ii. Why you recommend these particular strategies
iii. How these strategies would be implemented
iv. How their success should be measured

You might also like