GE – Jack Welch’s
leadership
Varun Aggarwal
Roll No. 202
Agenda
Heritage
Phase 1 : Restructuring
Phase 2 : Rebuilding
Phase 3 : The Third Wave
Raising the Bar
Heritage
Founded in 1878, early focus on generation, distribution and use of electric power
Diversification : Household appliances, lighting, medical systems, aircraft engines,
locomotives
Highly Centralized -> Decentralized Structure -> Strategic Planning Systems
SBU Based Structure : Consumer products, power systems, technical products
Improved relations with Government : Reg Jones became leading business statesman
Restructuring
Fix, Sell or Close : Become 1st or 2nd player or disengage
Three Circle Concept
Core : Reinvest in productivity and quality
High-Tech : Invest more in R&D
Services : Add outstanding people & make acquisitions
Recessionary environment led to change in GE Business Portfolio
Lean and agile organization
Removed bureaucracy : Real time planning
Budgeting Proposals : Externally benchmarked and measured
Reduced hierarchical levels : Direct Businesses to CEO reporting
Phase 2 : Rebuilding
Rebuild the company to overcome culture shock and management exhaustion
Software Initiatives :
Workout : A forum to combat bureaucracy and encourage brainstorming to
discuss business issues and find solutions
Platform to address concerns and foster swift decision making to plug gaps
Best Practices : Learn the tricks of the trade from leading companies globally
Identify common practices among successful organizations and replicate them
Focus on “how to do” instead of “what to do”
Global Foray : Market leadership 1 st or 2nd to be measured on a global level
Phase 2 : Rebuilding
Developing Leaders : Change of focus from “perceived lifetime employment” to
“Jobs at GE are the best in the world for people willing to compete”
Session C : Succession Planning initiatives, 360 degree feedback
Stock Options : Compensation, Aggressive bonus awards
GE Crotonville Mgmt Development Facility : Powerful engine of change
Identified 4 levels of Managers : Aim was to Eliminate Type 4
The Third Wave
Boundaryless Behavior
Integrated diversity
Open , anti-parochial environment
Transcend national boundaries and cross-functional barriers
Stretch
Setting stretch goals as a part of GE culture
Encouraged problem solving and challenging the status quo
Service Businesses
Changing portfolio : Major chunk of profits from services (60%)
Inverted pyramid : services , processes and information as the base for products
Changing focus from products to services and “selling products” to “helping customers
win”
Raising The Bar
Six Sigma Quality Initiative
Brought in best practices from market biggies like Motorola
Identified gaps in GE’s Quality Systems
Bonus tied to Six Sigma initiatives to propel the employees
Green , Black and Master Black Belts to drive quality through the processes
Making Quality the “DNA”
“A Players” with “4 E’s”
Energy
Energize
Edge
Execution
Harness talent and groom leaders for the future: Corporate Executive Council
Strategic Initiative : E-Business : Identifying change as an opportunity
Thank You